ROKIT introduces its 'How Soon is Now?" collection launching for the Holiday 2020 season. The festive capsule draws inspiration from a variety of areas. This includes sportswear, vintage basketball apparel, as well as social injustice in today's society. The collection features a selection of apparel that celebrate athletes that shed light on areas that need awareness, using their platform to initiate change for the better.
The apparel features items such as the Different Breed graphic tee, Eracism hoodie, the Rushmore tee, and the Conference jacket to name a few. Each design tells a narrative that is prominent on both sports culture and civil liberties. The capsule aims to build a correspondence between sports and social awareness to fight for equality.
Image Credit: ROKIT