ROKIT's How Soon is Now? Capsule Prepares for the Holidays
Amy Duong — October 19, 2020 — Social Good
References: hypebeast
ROKIT introduces its 'How Soon is Now?" collection launching for the Holiday 2020 season. The festive capsule draws inspiration from a variety of areas. This includes sportswear, vintage basketball apparel, as well as social injustice in today's society. The collection features a selection of apparel that celebrate athletes that shed light on areas that need awareness, using their platform to initiate change for the better.
The apparel features items such as the Different Breed graphic tee, Eracism hoodie, the Rushmore tee, and the Conference jacket to name a few. Each design tells a narrative that is prominent on both sports culture and civil liberties. The capsule aims to build a correspondence between sports and social awareness to fight for equality.
Image Credit: ROKIT
The apparel features items such as the Different Breed graphic tee, Eracism hoodie, the Rushmore tee, and the Conference jacket to name a few. Each design tells a narrative that is prominent on both sports culture and civil liberties. The capsule aims to build a correspondence between sports and social awareness to fight for equality.
Image Credit: ROKIT
Trend Themes
1. Social Injustice-themed Fashion - Fashion brands can create collections with a focus on social injustice issues to promote awareness and initiate change for the better.
2. Athlete Activism Apparel - Designing apparel that celebrates athletes who use their platforms to initiate change can attract customers who value social responsibility.
3. Sports-inspired Holiday Collections - Drawing inspiration from sports culture can create unique and festive holiday capsule collections.
Industry Implications
1. Fashion Industry - Fashion brands can integrate social justice themes in their design and marketing strategies to appeal to socially conscious customers.
2. Athletic Apparel Industry - Designing apparel that celebrates athletes who stand up for social injustice issues can attract socially conscious athletes and sports enthusiasts.
3. Holiday Retail Industry - Creating holiday capsule collections inspired by sports culture can provide unique and engaging options for holiday shoppers.
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