Famed soccer player and activist Marcus Rashford has partnered with the fashion house Burberry in a continued effort to end child poverty across the United Kingdom. Last month, Rashford was awarded an MBE for his work campaigning to help food insecure children. When schools first closed due to the COVID-19 pandemic, Rashford fought to keep school meal programs available, so that children who relied on them wouldn't go hungry.
Now, Burberry is helping by providing donations to FareShare which will result in the distribution of 200,000 meals. these meals will be split between 11,000 UK-based charities, ensuring that a diverse range of recipients is reached. Rashford took to Instagram to further detail the initiative, further explaining that "Every child should be encouraged to dream because sometimes dreams are all they have."
Image Credit: Burberry
Key Themes Behind This Trend
- Charitable Partnerships
- Opportunities for brands to collaborate with social activists and impact social issues.
- Food Insecurity Solutions
- Innovations in food distribution and donation models to help end child poverty around the world.
- Activism Marketing
- Marketing campaigns that use social responsibility as a driving force for consumer engagement with brands.
Where This Applies
- Fashion
- Fashion brands can collaborate with social activists to create socially impactful collaborations.
- Charity
- Charitable organizations can innovate new models for food distribution to help address child poverty.
- Marketing
- Marketing agencies can help brands develop campaigns that align with social issues to drive consumer engagement.
