Hosted on CTV’s THE SOCIAL and ETALK’s Facebook Pages earlier this week, the Cashmere Collection Masquerade Ball was a virtual fashion event that raised funds for breast cancer research just in time for October, Breast Cancer Awareness Month. The 17th annual event was the first virtual showing of its kind and featured a socially distanced taping in light of the ongoing COVID-19 pandemic. The evening's looks were curated by celebrity stylist Joe Zee, who shared commentary on each intricate creation alongside watch party hosts THE SOCIAL's Melissa Grelo and ETALK's Tyrone Edwards.
The event featured 15 Canadian designers who created one-of-a-kind pieces inspired by a future without breast cancer. The talented designer cast included St. John's-based Rodney Philpott, Halifax-based Katrina Tuttle, Montreal's Evan Biddell, VFRANZ of Pierrefonds Quebec, Toronto's Adrian Arnieri, Caitlin Power, Catherine Langlois, Christopher Paunil, Farley Chatto, Franciska Veress, Hoax Couture, Joseph Tassoni, NARCES and & FOR LOVE, and lastly, Calgary's Paul Hardy.
This year's Cashmere Collection Masquerade Ball paid homage to "Venetian traditions and 2020’s hottest commodities ― face masks and bathroom tissue ― with elegant BT Couture ball gowns and masks entirely crafted in Cashmere Bathroom Tissue." The event spotlighted the brand's fashion with compassion initiative, with twenty-five cents from the sale of every specially-marked package going toward breast cancer relief efforts this October.
The brand is also inviting Canadians to participate in Vote Couture for the Cure® at CashmereVoteCouture.com, donating $1 to Canadian Cancer Society with every vote cast for one's favorite designer and an automatic entry for a chance to win a $1500 cash prize. Additionally, Cashmere's parent company Kruger Products is donating to The Frontline Fund on behalf of this year's 15 participating Cashmere designers. The organization is "a network of more than 160 hospital foundations across Canada created to deliver resources to frontline healthcare workers protecting Canadians against COVID-19."
Image Credit: George Pimentel