Many brands are looking to create safe spaces for marginalized communities and as more businesses are turning to understand underserved markets, initiatives like Superbia pop up.
The State of Michigan, in 2019, "approved a charter that paves the way for the first LGBTQ+ credit union in the U.S." Taking advantage of this, Superbia is looking to create safe spaces where people can "come as they are" and enjoy banking, insurance, healthcare, and money management solutions.
Once businesses are open after the COVID-19 pandemic, Superbia hopes to offer fee-free credit union, insurance, healthcare with queer-friendly policies, and credit cards—on which individuals can place their preferred names. In addition, Superbia reinvests back into the community, donating 10% off revenues to the Superbia Foundation.
Image Credit: Superbia
Superbia's Goal is to Create Safe Spaces for This Community
Kalina Ned — October 20, 2020 — Marketing
References: forbes & superbia.org