Savage X Fenty's latest campaign spotlights breast cancer survivors, while raising money for Breast Cancer Awareness Month. The Rihanna-led brand has become known for championing the body positivity movement, embracing and empowering all body types in ads, campaigns, and fashion shows.
This campaign is no different, and puts the spotlight on Black breast cancer survivors, who are often underrepresented in the medical community. The lingerie ads tapped three survivors of the disease, who were all diagnosed with aggressive forms. The women, referred to as Cayatanita, Ericka and Nykia, all share their own inspiring stories while sporting lingerie from the brand.
For the month of October, the brand will donate $250,000 USD in sales to supporting charities.
Image Credit: Savage X Fenty
Savage X Fenty's Latest Campaign Spotlights Breast Cancer Survivors
Ellen Smith — October 20, 2020 — Social Good