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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,220 more

Stick Care

Brands formulate eye care products into stick applicators

Trend - Skincare brands are creating targeted eye care products that come in stick applicators. These products include everything from cooling balms to makeup remover, all in an easy-to-apply stick format.

Insight - When it comes to skincare, consumers are increasingly likely to experiment with format, formulation and applicator. This shift comes as people now see skincare as a form of self-care, that's a crucial part of their daily routines and that requires trial and error to perfect. Individuals experimenting in this space prioritize products that are both effective and offer a unique application experience.
Workshop Question - How is your brand allowing consumers to experiment?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
43,492 Total Clicks
Date Range:
Aug 19 — Dec 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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