Category
Fashion
Scaled Restraint
Trend cluster
Category
Stick
Care
Brands formulate eye care products into stick applicators.
5.5
Trend score
Trend
What is the Stick Care trend?
Stick Care: Skincare brands are creating targeted eye care products that come in stick applicators. These products include everything from cooling balms to makeup remover, all in an easy-to-apply stick format.
Insight
The consumer insight behind the Stick Care trend
When it comes to skincare, consumers are increasingly likely to experiment with format, formulation and applicator. This shift comes as people now see skincare as a form of self-care, that's a crucial part of their daily routines and that requires trial and error to perfect. Individuals experimenting in this space prioritize products that are both effective and offer a unique application experience.
Trend themes
Themes within the Stick Care trend
Three behaviours holding the trend together01
Stick Applicators are Trending in Eye Care Products
Skincare brands are creating targeted eye care products that come in stick applicators.
02
Convenient and Mess-Free Eye Care in a Solid Stick Format
Solid skincare sticks make it easy for brands to create eye care products that are easy to apply and mess-free.
03
Eye Care is a Form of Self-Care and Needs to Offer Unique Experiences
Consumers prioritize products that are both effective and offer a unique application experience as skincare becomes part of their daily routines and a form of self-care.
Industry implications
What the Stick Care trend means for industry
Where the trend changes the playbookFor
Skincare Industry
New skincare formats and applicators are being developed to meet the changing needs and demands of consumers.
For
Cosmetics Industry
Makeup companies are branching out into skincare, offering multifunctional products like eye care sticks that can also help with touch-ups.
For
Personal Care Industry
Personal care companies are incorporating innovative formulas to create cohesive, multi-use products like skincare sticks that provide targeted care and convenience.
Workshop question
How is your brand allowing consumers to experiment?
Trend signals
Trend signals for Stick Care
Trend score 5.5 out of 10, from popularity 82%, activity 73%, freshness 9%.
Popularity82%
Activity73%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Stick Care trend
4 featured examples from Aug 10, 2019 to Dec 1, 2020CategoryFashion
Smoothing Eye Care Sticks
Peace Out's Retinol Eye Stick Diminishes Lines & Restores Moisture
The skincare industry can explore new product formats and ingredient combinations, inspired by the Retinol Eye Stick's innovation.
CategoryFashion
Caffeinated Skincare Sticks
Peach and Lily’s Cold Brew Eye Recovery Stick Awakens Tired Eyes
The beauty industry can capitalize on the growing demand for caffeine-infused skincare products.
CategoryFashion
Makeup Remover Sticks
Neutrogena's Makeup Remover Eraser Stick Boasts a Clear Gel Formula
The beauty and personal care industry can capitalize on the trend of makeup remover sticks to develop new products that offer convenience, precision, and innovative formulas.
CategoryFashion
Cooling Eye Balms
Tula's Rose Glow & Get It Cooling & Brightening Eye Balm Comes in a Solid Stick
Opportunity for skincare companies to incorporate probiotics and plant-based alternatives in their product lines for improved efficacy and sustainability.
