Brands formulate eye care products into stick applicators
Trend - Skincare brands are creating targeted eye care products that come in stick applicators. These products include everything from cooling balms to makeup remover, all in an easy-to-apply stick format.
Insight - When it comes to skincare, consumers are increasingly likely to experiment with format, formulation and applicator. This shift comes as people now see skincare as a form of self-care, that's a crucial part of their daily routines and that requires trial and error to perfect. Individuals experimenting in this space prioritize products that are both effective and offer a unique application experience.
Insight - When it comes to skincare, consumers are increasingly likely to experiment with format, formulation and applicator. This shift comes as people now see skincare as a form of self-care, that's a crucial part of their daily routines and that requires trial and error to perfect. Individuals experimenting in this space prioritize products that are both effective and offer a unique application experience.
Workshop Question - How is your brand allowing consumers to experiment?
Trend Themes
1. Stick Applicators Are Trending in Eye Care Products - Skincare brands are creating targeted eye care products that come in stick applicators.
2. Convenient and Mess-free Eye Care in a Solid Stick Format - Solid skincare sticks make it easy for brands to create eye care products that are easy to apply and mess-free.
3. Eye Care Is a Form of Self-care and Needs to Offer Unique Experiences - Consumers prioritize products that are both effective and offer a unique application experience as skincare becomes part of their daily routines and a form of self-care.
Industry Implications
1. Skincare Industry - New skincare formats and applicators are being developed to meet the changing needs and demands of consumers.
2. Cosmetics Industry - Makeup companies are branching out into skincare, offering multifunctional products like eye care sticks that can also help with touch-ups.
3. Personal Care Industry - Personal care companies are incorporating innovative formulas to create cohesive, multi-use products like skincare sticks that provide targeted care and convenience.
