Category
Lifestyle
Assisted Choices
Trend cluster
Category
Infused
Active
Activewear is infused with beneficial ingredients to enhance performance.
3.8
Trend score
Trend
What is the Infused Active trend?
Infused Active: Activewear brands are infusing performance and comfort-enhancing ingredients into their clothing. Products include everything from CBD-infused activewear to antimicrobial cinnamon infusions in t-shirts.
Insight
The consumer insight behind the Infused Active trend
Consumers that prioritize their fitness as crucial aspects of their routine consistently choose to invest in products and services that enhance their abilities and make it easier for them to meet their goals. These include everything from smaller investments like clothing and nutrition, to larger ones like equipment and technology.
Trend themes
Themes within the Infused Active trend
Three behaviours holding the trend together01
Infused Activewear
Activewear brands are infusing performance and comfort-enhancing ingredients into their clothing.
02
Antimicrobial Technology
Clothing brands are incorporating antimicrobial technology such as silver ions, cinnamon extract, or zinc ions to prevent odors, microbes and mildew.
03
Nature-Based Dyes
Brands are using natural dyes derived from herbs and plants such as neem, tulsi, and ayurvedic herbs for eco-friendly and skin-friendly performance wear.
Industry implications
What the Infused Active trend means for industry
Where the trend changes the playbookFor
Activewear Manufacturing
Manufacturers can leverage the trend of infused activewear and the use of antimicrobial technology and natural dyes to create new product lines that appeal to health-conscious consumers.
For
Textile Technology
Textile tech companies can innovate the manufacturing process by developing new methods for incorporating natural and functional ingredients in fabrics to make activewear eco-friendly, sustainable, and suitable for extreme weather conditions.
For
Wellness Industry
The wellness industry, from fitness studios to health food companies, can capitalize on the trend of infused activewear by integrating health and wellness products to create a holistic customer experience.
Workshop question
How is your brand offering multiple benefits in its product/service?
Trend signals
Trend signals for Infused Active
Trend score 3.8 out of 10, from popularity 55%, activity 48%, freshness 12%.
Popularity55%
Activity48%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Infused Active trend
6 featured examples from Sep 17, 2019 to Jun 3, 2022CategoryLifestyle
CBD-Infused Luxe Activewear
Acabada Uses Organic CBD and Luxury Fabrics in Crafting its Apparel
The sportswear industry has opportunities to incorporate CBD-infused materials for athletes to enhance their performance and recovery.
CategoryFashion
Herb-Infused Activewear
TVAAG Makes Ultra-Performance Pieces Dyed with 24 Ayurvedic Herbs
Industries focusing on sustainable fashion production could incorporate TVAAG's eco-friendly process of using natural dyes with plant-based materials into their designs and produc…
CategoryEco
Cinnamon Yarn T-Shirts
The KOUP Cinnamon T-Shirt Naturally Combats Odor
Opportunity for performance clothing brands to explore the use of cinnamon-infused fabrics to address odor-related issues.
CategoryFashion
Zinc-Infused Antimicrobial Activewear
Koketa's Styles with Acteev Fabric Resist Bacteria & Mildew
The activewear industry can benefit from adopting antimicrobial and odor-fighting technology, providing an added value to their garments and staying competitive in a growing marke…
CategoryFashion
Volcanic Sand-Infused Activewear
The 'Volcanxx' Adaptive Clothing Keeps Wearers Comfortable
Disruptive innovation opportunity for athletic clothing brands to incorporate temperature-regulating technology and odor-resistant properties into their products for athletes.
CategoryFashion
Silver Ion-Infused Activewear
The Ten Thousand Versatile Shirt Comes in Three Models
Sportswear brands can leverage the above trends to produce innovative workout clothing that would appeal to athletes and sportspersons.
