Koketa, a Peruvian brand of premium womenswear, is now sampling leggings, undergarments and workout gear featuring Acteev Protect fabric, which incorporates the odor-fighting and mildew-destroying antimicrobial benefits of zinc ions. Described as nature's safeguard, zinc is a mineral that helps to lend protective properties to products. Embedded into the yarns and fabrics, the technology helps to provide next-level safety and sanitary support, especially at a time when people are concerned about personal protection.
Koketa's signature innovative styles are being enhanced with Acteev, which is described as "buttery-soft and breathable yet long-lasting and resistant to pilling." These garments are designed to preserve freshness even after 100 washes, and target the bacteria and microbes that are responsible for causing odor, mildew and discoloration, so that activewear styles can look great and provide support for longer.
What's Driving This Trend
- Antimicrobial Activewear
- There is an opportunity for more brands to adopt antimicrobial technology in their activewear to meet consumer demand for long-lasting, odor-fighting and microbial-resistant clothing.
- Zinc-infused Fabrics
- With the success of Koketa's Acteev fabric, there is an opportunity for textile companies to innovate and develop more zinc-infused fabrics for various applications, from activewear to medical scrubs.
- Sustainable and Sanitary Clothing
- More consumers are looking for clothing that is not just sustainable but also provides an added layer of personal protection. Brands can leverage this trend by developing sustainable and antimicrobial clothing lines.
Who This Affects Most
- Activewear
- The activewear industry can benefit from adopting antimicrobial and odor-fighting technology, providing an added value to their garments and staying competitive in a growing market.
- Textiles
- Textile companies can incorporate zinc-infused technology in different types of fabrics to meet the demand for sustainable and antimicrobial clothing and other products.
- Medical Apparel
- Zinc-infused fabrics can have implications for medical apparel, offering an added layer of protection for healthcare workers, patients, and visitors, and reducing the spread of harmful microbes in medical facilities.
