Hand sanitizers are offered in lotion form to counteract side effects
Trend - Lotion-based hand sanitizers are growing in popularity as people deal with dry, cracked skin from using hand-washing and using hand sanitizers more than they previously did. These products mix anti-bacterial benefits with skin-healing properties.
Insight - Alongside many of the major lifestyle disruptions consumers have faced in the last year, some of the more minor consequences of living through a pandemic include the small changes consumers have had to make related to things like hygiene and public safety, that can have unintended consequences. Thus, people are increasingly turning to brands that offer solutions to these concerns.
Insight - Alongside many of the major lifestyle disruptions consumers have faced in the last year, some of the more minor consequences of living through a pandemic include the small changes consumers have had to make related to things like hygiene and public safety, that can have unintended consequences. Thus, people are increasingly turning to brands that offer solutions to these concerns.
Workshop Question - How is your brand considering unintended consequences in its product/service?
Trend Themes
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Moisturizing Hand Sanitizers — As people use hand sanitizers more frequently, hand sanitizers with moisturizing properties have grown in popularity.
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Lotion Sanitization — Lotion-based hand sanitizers are becoming increasingly popular due to consumers' struggle with dry, cracked skin caused by frequent hand washing and hand sanitizing.
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Alcohol-free Sanitizing Lotions — Hand sanitizing lotions without alcohol have emerged as a result of consumers' desire for gentler and less damaging sanitizers.
Industry Implications
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Personal Care and Beauty — The personal care and beauty industry can explore innovative hybrids of hand sanitizers and moisturizers for consumers who require both properties.
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Health and Wellness — The health and wellness industry can explore the potential of incorporating anti-bacterial properties into skin-healing products that combat unintended consequences of changing hygiene practices, such as dry, cracked skin.
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Consumer Packaged Goods — The consumer packaged goods industry can explore new options for hand sanitizers with minimized, refined, and safe ingredient lists that attract consumers' increasing awareness of the possible toxic preservatives and endocrine disrupters in their products.
