Hand sanitizers are offered in lotion form to counteract side effects
Trend - Lotion-based hand sanitizers are growing in popularity as people deal with dry, cracked skin from using hand-washing and using hand sanitizers more than they previously did. These products mix anti-bacterial benefits with skin-healing properties.
Insight - Alongside many of the major lifestyle disruptions consumers have faced in the last year, some of the more minor consequences of living through a pandemic include the small changes consumers have had to make related to things like hygiene and public safety, that can have unintended consequences. Thus, people are increasingly turning to brands that offer solutions to these concerns.
Insight - Alongside many of the major lifestyle disruptions consumers have faced in the last year, some of the more minor consequences of living through a pandemic include the small changes consumers have had to make related to things like hygiene and public safety, that can have unintended consequences. Thus, people are increasingly turning to brands that offer solutions to these concerns.
Workshop Question - How is your brand considering unintended consequences in its product/service?
