Category
Lifestyle
Assisted Choices
Trend cluster
Category
Lotion
Sanitization
Hand sanitizers are offered in lotion form to counteract side effects.
4.0
Trend score
Trend
What is the Lotion Sanitization trend?
Lotion Sanitization: Lotion-based hand sanitizers are growing in popularity as people deal with dry, cracked skin from using hand-washing and using hand sanitizers more than they previously did. These products mix anti-bacterial benefits with skin-healing properties.
Insight
The consumer insight behind the Lotion Sanitization trend
Alongside many of the major lifestyle disruptions consumers have faced in the last year, some of the more minor consequences of living through a pandemic include the small changes consumers have had to make related to things like hygiene and public safety, that can have unintended consequences. Thus, people are increasingly turning to brands that offer solutions to these concerns.
Trend themes
Themes within the Lotion Sanitization trend
Three behaviours holding the trend together01
Moisturizing Hand Sanitizers
As people use hand sanitizers more frequently, hand sanitizers with moisturizing properties have grown in popularity.
02
Lotion Sanitization
Lotion-based hand sanitizers are becoming increasingly popular due to consumers' struggle with dry, cracked skin caused by frequent hand washing and hand sanitizing.
03
Alcohol-Free Sanitizing Lotions
Hand sanitizing lotions without alcohol have emerged as a result of consumers' desire for gentler and less damaging sanitizers.
Industry implications
What the Lotion Sanitization trend means for industry
Where the trend changes the playbookFor
Personal Care and Beauty
The personal care and beauty industry can explore innovative hybrids of hand sanitizers and moisturizers for consumers who require both properties.
For
Health and Wellness
The health and wellness industry can explore the potential of incorporating anti-bacterial properties into skin-healing products that combat unintended consequences of changing hygiene practices, such as dry, cracked skin.
For
Consumer Packaged Goods
The consumer packaged goods industry can explore new options for hand sanitizers with minimized, refined, and safe ingredient lists that attract consumers' increasing awareness of the possible toxic preservatives and endocrine disrupters in their products.
Workshop question
How is your brand considering unintended consequences in its product/service?
Trend signals
Trend signals for Lotion Sanitization
Trend score 4.0 out of 10, from popularity 60%, activity 52%, freshness 9%.
Popularity60%
Activity52%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Lotion Sanitization trend
4 featured examples from Jun 1 to Dec 2, 2020CategoryFashion
Moisturizing Hand Sanitizers
Dove's Nourishing Hand Sanitizers Support Hand Hygiene and Care
Personal care companies have the opportunity to create innovative hybrid hand care products that provide the benefits of both sanitizing and moisturizing.
CategoryLifestyle
Silk-Based Hand Sanitizers
Evolved By Nature's Moisturizing Hand Sanitizer Has Activated Silk
Clean and non-toxic sanitizers and natural ingredients like silk protein are poised to disrupt the personal care and beauty industry, offering alternatives to traditional chemical…
CategoryFashion
Antibacterial Hand Creams
Creightons' Pure Touch Hand Moisturizer Kills Bacteria & Viruses
The personal care industry can benefit from the trend of moisturizing hand sanitizers by developing innovative products.
CategoryLifestyle
Alcohol-Free Sanitizing Lotions
Gold Bond's 'Ultimate Hand Sanitizer Moisturizer' is Gentle
The skincare industry can capitalize on the trend towards dual-purpose products by developing sanitizing lotions that also provide additional skincare benefits.
