Due to the frequency with which people are washing their hands and using hand sanitizer, brands are introducing hand sanitizer products with moisturizing properties and UK-based beauty brand Creightons created what it calls a first-of-its-kind sanitizing hand moisturizer. While people are familiar with antibacterial gels, this unique formula offers the comfort and soothing qualities of a moisturizing cream with the benefits of killing 99.9% of bacteria and viruses.
The nourishing hand cream boasts an ethanol-free formula that won't dry out hands, which is a common problem with hand sanitizers that contain a high percentage of alcohol. With its unique formula, Creightons claims that it has "found a unique combination where the active ingredients have not been deactivated by the other ingredient materials." As such, there's a patent pending for the Pure Touch Moisturising Hand Cream's innovative formula.
Image Credit: Creightons
Key Themes Behind This Trend
- Moisturizing Hand Sanitizers
- The introduction of hand sanitizer products with moisturizing properties is a disruptive innovation opportunity in the personal care industry.
- Ethanol-free Formulas
- The development of hand sanitizers with ethanol-free formulas presents an opportunity for disruptive innovation in the hand hygiene market.
- Unique Combination Formulas
- Creating hand creams with unique combinations of active ingredients that retain their efficacy is a potential disruptive innovation in the beauty and skincare industry.
Where This Applies
- Personal Care
- The personal care industry can benefit from the trend of moisturizing hand sanitizers by developing innovative products.
- Hand Hygiene
- The hand hygiene industry has the opportunity to disrupt the market by offering ethanol-free hand sanitizers with effective germ-killing capabilities.
- Beauty and Skincare
- The beauty and skincare industry can capitalize on creating hand creams with unique combination formulas that provide both nourishment and antibacterial properties.
