Moisturizing Hand Sanitizers

Dove's Nourishing Hand Sanitizers Support Hand Hygiene and Care

Dove’s new Beauty Deep Moisture Moisturizing & Hand Sanitizer is a replenishing product that provides long-lasting moisturization and defense against common germs. From Dove, there are also nourishing hand sanitizers that feature skin-soothing ingredients like shea butter or calming lavender and chamomile.

There are very different reasons for using a hand sanitizer versus a hand cream but these products are now being used one after the other more frequently. With increased hand washing and sanitizing, people have found that they need a good moisturizer more than ever to mitigate the stripping and drying effects of conventional hand sanitizers. As a result, some brands are fusing the best properties of hand hygiene and care products to offer both sanitizing or replenishing benefits.

Image Credit: Dove

Hybrid Hand Care
Brands are fusing the best properties of hand hygiene and care products to offer both sanitizing or replenishing benefits, creating a new category of hybrid hand care products.
Skin-softening Sanitizers
Hand sanitizers featuring skin-soothing ingredients like shea butter or calming lavender and chamomile will continue to grow in popularity.
Long-lasting Moisturization
The demand for moisturizing hand sanitizers that provide long-lasting moisturization and defense against common germs will continue to increase.

Industries Being Reshaped

Personal Care
Personal care companies have the opportunity to create innovative hybrid hand care products that provide the benefits of both sanitizing and moisturizing.
Beauty
Beauty brands can capitalize on the trend towards skin-softening sanitizers by developing products that not only cleanse but also nourish and hydrate the skin.
Healthcare
The healthcare sector can benefit from long-lasting moisturizing hand sanitizers that provide effective germ protection without causing skin dryness or irritation.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 66%
Activity 74%
Freshness 10%