Burger King's Broom-Thru is another creative stunt from the brand, encouraging consumers to get a little more playful when it comes to ordering their lunch.
On October 31st, consumers traveling through Burger King's drive-thru by broomstick can receive a free Whopper. This initiative, which is set in Brazil, aims to provide consumers with a little humour during dark times. The ad was launched alongside a video, in which a man cleaning his apartment quickly realizes his broom has a lot more than just cleaning potential. According to Rafael Donato, vp executive director at David São Paulo, “Like face masks, hand sanitizers and toilet paper, brooms have proved an indispensable tool during the quarantine in Brazil."
Image Credit: Burger King