The Earth Mama Organics Lavender Hand Sanitizer is a new product from the herbal body care brand that will provide consumers with a natural way to keep their hands clean while out of the house.
The product features 80% alcohol, but is free from methanol and 1-propanol while also infused with glycerin to help hands feel less dry with regular use. The product features a retail price point of $4.99 and is available from the brand directly as well as on Amazon.
Founder and CEO Melinda Olson spoke on the Earth Mama Organics Lavender Hand Sanitizer saying, "Pandemic or not, we know it’s best to always wash hands with water and soap for 20 seconds. Hand hygiene works. But sometimes, you can’t wait for soap and water. So Earth Mama manufactured a sanitizer that pregnant and breastfeeding women can feel comfortable using—as well as the whole family.”
What's Driving This Trend
- Chemical-free Hand Sanitizers
- The trend of using natural and herbal ingredients in hand sanitizers provides an opportunity for disruption in the hygiene industry.
- Alcohol Content in Hand Sanitizers
- Increasing the alcohol content in hand sanitizers provides an opportunity for innovation to address the need for higher efficacy in killing germs and viruses.
- Glycerin-infused Hand Sanitizers
- The trend of adding moisturizing ingredients like glycerin in hand sanitizers presents an opportunity for differentiation in the market to cater to the growing demand for healthy and hydrated skin.
Who This Affects Most
- Herbal Body Care
- The natural and herbal trend in hand sanitizers provides a growth opportunity for companies in the herbal body care industry to expand their product line and cater to the increasing demand for natural and eco-friendly products.
- Hygiene and Sanitation
- The disruption in the hand sanitizer industry provides opportunities for innovation in hygiene and sanitation to uphold public health standards and ensure safety in the face of pandemics and other health crises.
- E-commerce
- The increasing demand for hand sanitizers presents a growth opportunity for e-commerce companies to expand their product offerings and provide consumers with a convenient and contactless way to purchase essential products, including hand sanitizers.
