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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,233 more

Americana Experience

Brands curate Americana experiences to offer both novelty and nostalgia

Trend - Americana themes bring up many familiar memories for consumers from the USA, both old and new. Brands are trying to capture those nostalgic connections with Americana-themed pop-ups and experiences that remind customers of American traditions and history.

Insight - When it comes to branded interactions and experiences, nostalgia works by building connections with consumers because they're able to link strong positive memories with what the brands are presenting them. Building connections via familiarity helps them better resonate with the brands' products.
Workshop Question - How could your brand use nostalgia to build connections with its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
69,115 Total Clicks
Date Range:
Jul 19 — Nov 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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