Oura Wearables' election night campaign tracked a sleepless night for Americans. Oura Wearables produces sleep-tracking rings that boast some of the most accurate and effective results. In its latest campaign, the brand projected some of its findings on a Times Square billboard, highlighting the high-stress night that was felt throughout the nation.
On the night of November 3rd, the sleep-tracker's data base noted that Americans slept 25.2 minutes less than they normally do, totalling 139 million hours of rest. The brand's billboard campaign cleverly takes advantage of the collective anxiety in a way that's both comforting and humorous. To further the notion, the tagline of "Know why you feel how you feel" closes off the ad.
Image Credit: Oura