Driven to serve new groups of customers who recently became interested in baking and using quality ingredients, King Arthur Baking Company is launching a series of new products for the fall, including Organic Masa Harina. This product provides customers with premium, organic and finely ground masa harina, which was identified by the company as an unmet need in this space. The versatile product has the potential to be used to make everything from sweet corn cookies to tequila-lime snack cakes and cornbread loaves.
The authentic product is made from traditionally prepared organic white corn and it sets itself apart with a formula that's certified gluten-free.
Also launching in autumn are new baking products like four new pancake mixes (buttermilk, carb-conscious, confetti and gluten-free protein) and a Gluten-free Confetti Cake mix.