New York-based cocktail bar Bourbon launched its Blue Hawaiian Slushie this past February in honor of its annual Tiki Week happy hour celebration. Inspired by an iconic cocktail recipe from the 50s -- first created by Harry Yee in Waikiki -- the iced beverage blends Blue Curaçao, coconut cream, pineapple, rum and a hint of fresh mint.
Bourbon's Blue Hawaiian Slushie is a refreshing and tropical-themed cocktail that will inspire DIY mixologists. With the growing popularity of slushie wine and beer beverages, craft cocktails are also being offered in this familiar format.
This refreshing slushie cocktail is both delicious and Instagram-friendly thanks to its bold color that has been compared to nostalgic ICEE slushies most Millennials grew up drinking as kids.
Image Credit: April Blake, Post and Courier
Key Themes Behind This Trend
- Slushie Cocktails
- The rise of slushie wine and beer beverages is creating opportunities for craft cocktails in this familiar format.
- Craft Cocktails
- The popularity of craft cocktails presents an opportunity to offer unique and creative slushie cocktails like Bourbon's Blue Hawaiian.
- Instagram-friendly Drinks
- Drinks with bold colors, like Bourbon's Blue Hawaiian Slushie, are gaining popularity for their eye-catching appeal on social media.
Where This Applies
- Cocktail Bars
- Cocktail bars can capitalize on the trend of slushie cocktails by offering unique and refreshing beverage options to attract customers.
- Wine and Beer Industry
- The wine and beer industry can explore opportunities in the slushie beverage market by developing innovative and flavorful products.
- Social Media and Marketing
- Companies in the social media and marketing industry can leverage the Instagram-friendly trend to promote visually appealing drink options.
