BACARDÍ's new 1-Meter Plus is a new social distancing lens for Snapchat that was developed to help bar-goers navigate the new rules around returning to physical gathering spaces. The #SociableDistancing Snapchat lens relies on augmented reality to show the distance between a user and their friends as they gather in person. The simple tool is a quick guide for social distancing, as it virtually transports compliant individuals to a tropical setting with sunglasses, palm trees and music.
While there are slow reopening plans are in place to ease businesses out of lockdown, many places are reversing their reopening orders to make sure safe operations are possible. To help people as they adjust to new sets of rules, social distancing apps and other tech tools are being created to help people navigate the return to bars, restaurants and live entertainment venues.
Image Credit: BACARDÍ