Apple Fitness+ Introduces New Pilates and Meditation Classes
Niko Pajkovic — October 1, 2021 — Lifestyle
References: apple & ithinkdiff
Apple Fitness+ continues to diversify its health and wellness offerings by introducing new pilates workout classes and guided meditation sessions.
Launched in 2020, the at-home workout service Apple Fitness+ has been steadily gaining subscribers. The app's growth will likely continue now that the company has stepped into the pilates and meditation space -- two popular niche practices. The guided mediation feature will include nine episodes of audio and video sessions that intend to introduce users to mindfulness practices. According to the company, each session will focus on one key theme, such as 'calm,' 'gratitude,' and 'kindness.'
The pilates feature offers users a variety of low-impact workouts aimed at improving their strength and flexibility. The sessions will range from 10 to 30 minutes in length and will be lead by award-winning pilates trainers Marimba Gold-Watts and Darryl Whiting.
Image Credit: Apple
Launched in 2020, the at-home workout service Apple Fitness+ has been steadily gaining subscribers. The app's growth will likely continue now that the company has stepped into the pilates and meditation space -- two popular niche practices. The guided mediation feature will include nine episodes of audio and video sessions that intend to introduce users to mindfulness practices. According to the company, each session will focus on one key theme, such as 'calm,' 'gratitude,' and 'kindness.'
The pilates feature offers users a variety of low-impact workouts aimed at improving their strength and flexibility. The sessions will range from 10 to 30 minutes in length and will be lead by award-winning pilates trainers Marimba Gold-Watts and Darryl Whiting.
Image Credit: Apple
Trend Themes
1. At-home Wellness Services - The continued expansion of Apple Fitness+ offerings such as pilates workouts and guided meditations opens opportunities for similar services to create at-home wellness experiences for consumers.
2. Niche Practice Apps - The popularity of niche practices like pilates and meditation provides a market for app developers to create guided sessions that cater to these specific health and wellness trends.
3. Mindfulness Training - The focus on key themes like 'calm' and 'gratitude' in Apple Fitness+'s guided meditation sessions offers opportunities for businesses to develop mindfulness training programs for workplace wellness initiatives.
Industry Implications
1. Fitness - The expansion of Apple Fitness+ offerings with new classes and sessions demonstrates how the fitness industry continues to grow and evolve with the introduction of new wellness trends and practices.
2. App Development - The introduction of guided meditation and pilates training on the Apple Fitness+ platform highlights the demand for app developers to create niche practice apps to cater to the specific needs of health and wellness communities.
3. Workplace Wellness - The focus on mindfulness themes in Apple Fitness+'s guided meditations presents an opportunity for workplace wellness programs to incorporate similar concepts into their initiatives and create a more mindful and productive workforce.
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