Primitive Patterns is a wellness-focused brand that offers holistic retreats aimed at helping consumers connect with their minds, bodies, and nature. While the brand traditionally offers an unforgettable experience in Salinas Grandes, Nicaragua—with activities like hiking a volcano, surfboarding the Pacific, or witness the birth of thousands of baby turtles—it's pivoted its business model in the age of social distancing to safely offer digital classes.
The Primitive Patterns 'Virtual Retreats' are live classes curated to help consumers "stay connected with [their] mind, body and community of like-minded people." The classes include Pilates, yoga, kettle bell workouts, body weight workouts, and guided meditation practices, among others. The Virtual Retreats will appeal to health-conscious consumers looking for ways to lead a healthy lifestyle while remaining connected to their community. Classes can be booked online for $35.00 each.
Image Credit: Primitive Patterns
What's Driving This Trend
- Virtual Wellness Retreats
- Brands can offer virtual wellness retreats to help consumers still connect with their mind, body and nature while practicing social distancing.
- Digital Fitness Classes
- The fitness industry can create more digital workout classes to cater to consumers who prefer to exercise at home.
- Online Community Platforms
- Businesses can develop online platforms for consumers to connect with like-minded individuals who share similar interests and wellness goals.
Who This Affects Most
- Wellness and Spa Industry
- The wellness and spa industry can expand their offerings to include virtual retreats to accommodate consumers who want to prioritize their wellbeing remotely.
- Fitness Industry
- The fitness industry can leverage technology to create innovative and immersive digital fitness classes for consumers.
- Tech Industry
- The tech industry can create specialized platforms to offer virtual communities for consumers looking to connect and network with others interested in health and wellness.
