The aesthetic properties of foam are being explored by contemporary designers
Trend - Commonly used for cushioning, packaging, and even wall insulation, foam is now being tested in the furniture industry by designers who are pushing the material's limits with respect to aesthetic and even functionality.
Insight - Contemporary consumers are always on the look-out for novelty items that can serve as an enhancement of their personal aesthetic by making them seem interesting and innovative. This can be applied both to their personal style, as well as their home and workplace. This desire to keep up appearances is tied to the increasing use of social media and digital platforms as a means to socialize and get ahead professionally.
Insight - Contemporary consumers are always on the look-out for novelty items that can serve as an enhancement of their personal aesthetic by making them seem interesting and innovative. This can be applied both to their personal style, as well as their home and workplace. This desire to keep up appearances is tied to the increasing use of social media and digital platforms as a means to socialize and get ahead professionally.
Workshop Question - How can your brand bring novelty to the consumer experience?
4 Featured, 36 Examples:
167,916 Total Clicks
Date Range:
Mar 19 — Dec 20
Trending:
Hot
Consumer Insight Topics:
