Condiment-inspired fashion and beauty are becoming increasingly popular
Trend - Condiment brands—from hot sauces to ranch dressings—are launching specialized products in the fashion and beauty category, attracting contemporary consumers through novelty releases and collaborations.
Insight - Millennials and Gen Z consumers are placing an emphasis on products that pique their curiosity not only because they find novelty products entertaining, but also because they derive aesthetic value from them. Since these demographics spend a lot of their time curating their appearance on social media and other digital platforms, they look for items that will allow them to be compelling, while also offering them the ability to express themselves.
Insight - Millennials and Gen Z consumers are placing an emphasis on products that pique their curiosity not only because they find novelty products entertaining, but also because they derive aesthetic value from them. Since these demographics spend a lot of their time curating their appearance on social media and other digital platforms, they look for items that will allow them to be compelling, while also offering them the ability to express themselves.
Workshop Question - Conceptualize a collaboration with an unlikely brand partner.
