Fashion and jewelry brands are prioritizing safety in their designs
Trend - Brands in the fashion and jewelry industries are enhancing the designs of their products with safety features that are seamlessly integrated into the design. This, in turn, enables consumers to protect themselves in dangerous situations.
Insight - Contemporary consumers living in urban environments often feel unsafe and at-risk when outdoors, especially if they find themselves in an unfamiliar neighborhood or when walking home alone at night. Fearing the worst, many are creating a demand for accessible products and services that will help them feel less vulnerable in the city, allowing them to feel safer and more confident, instead.
Insight - Contemporary consumers living in urban environments often feel unsafe and at-risk when outdoors, especially if they find themselves in an unfamiliar neighborhood or when walking home alone at night. Fearing the worst, many are creating a demand for accessible products and services that will help them feel less vulnerable in the city, allowing them to feel safer and more confident, instead.
Workshop Question - How can your brand help consumers feel safer?
Trend Themes
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Self-defense Fashion — Fashion and jewelry brands are introducing safety features into their designs to provide consumers with easily accessible self-defense solutions.
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Subtle Self-defense Accessories — Consumers are seeking covert self-defense solutions that are not visibly noticeable, such as pepper spray carriers and self-defense jewelry.
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Self-defense Clothing — Startups are designing self-defense clothing lines that combine style and protection, providing consumers with a fashion-forward way to feel safe in their environments.
Industry Implications
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Fashion — Fashion brands are introducing safety features into their designs, creating a new market for self-defense fashion products.
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Jewelry — Jewelry brands are creating protective pieces that serve a dual purpose, providing consumers with an unobtrusive way to stay safe.
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Security — Security companies are creating innovative self-defense products, such as discreet pepper spray carriers, to meet the growing demand for easily accessible self-defense solutions.
4 Featured, 25 Examples:
93,048 Total Clicks
Date Range:
Aug 19 — Dec 20
Trending:
V. Hot
Consumer Insight Topics:
