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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,208 more

Accessorized Self-Defense

Fashion and jewelry brands are prioritizing safety in their designs

Trend - Brands in the fashion and jewelry industries are enhancing the designs of their products with safety features that are seamlessly integrated into the design. This, in turn, enables consumers to protect themselves in dangerous situations.

Insight - Contemporary consumers living in urban environments often feel unsafe and at-risk when outdoors, especially if they find themselves in an unfamiliar neighborhood or when walking home alone at night. Fearing the worst, many are creating a demand for accessible products and services that will help them feel less vulnerable in the city, allowing them to feel safer and more confident, instead.
Workshop Question - How can your brand help consumers feel safer?
4 Featured, 25 Examples:
52,297 Total Clicks
Date Range:
Aug 19 — Dec 20
This Quarter and V. Hot
Consumer Insight Topics:

Featured Examples

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