Category
Fashion
Scaled Restraint
Trend cluster
Category
Accessorized
Self-Defense
Fashion and jewelry brands are prioritizing safety in their designs.
6.5
Trend score
Trend
What is the Accessorized Self-Defense trend?
Accessorized Self-Defense: Brands in the fashion and jewelry industries are enhancing the designs of their products with safety features that are seamlessly integrated into the design. This, in turn, enables consumers to protect themselves in dangerous situations.
Insight
The consumer insight behind the Accessorized Self-Defense trend
Contemporary consumers living in urban environments often feel unsafe and at-risk when outdoors, especially if they find themselves in an unfamiliar neighborhood or when walking home alone at night. Fearing the worst, many are creating a demand for accessible products and services that will help them feel less vulnerable in the city, allowing them to feel safer and more confident, instead.
Trend themes
Themes within the Accessorized Self-Defense trend
Three behaviours holding the trend together01
Self-Defense Fashion
Fashion and jewelry brands are introducing safety features into their designs to provide consumers with easily accessible self-defense solutions.
02
Subtle Self-Defense Accessories
Consumers are seeking covert self-defense solutions that are not visibly noticeable, such as pepper spray carriers and self-defense jewelry.
03
Self-Defense Clothing
Startups are designing self-defense clothing lines that combine style and protection, providing consumers with a fashion-forward way to feel safe in their environments.
Industry implications
What the Accessorized Self-Defense trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands are introducing safety features into their designs, creating a new market for self-defense fashion products.
For
Jewelry
Jewelry brands are creating protective pieces that serve a dual purpose, providing consumers with an unobtrusive way to stay safe.
For
Security
Security companies are creating innovative self-defense products, such as discreet pepper spray carriers, to meet the growing demand for easily accessible self-defense solutions.
Workshop question
How can your brand help consumers feel safer?
Trend signals
Trend signals for Accessorized Self-Defense
Trend score 6.5 out of 10, from popularity 91%, activity 94%, freshness 9%.
Popularity91%
Activity94%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accessorized Self-Defense trend
4 featured examples from Aug 7, 2019 to Dec 6, 2020CategoryFashion
Self-Defence Clothing Lines
Angel Guard Fashion Combines Protection and Aesthetics
The fashion industry can broaden its market to safety-conscious consumers by incorporating self-defence clothing and handcrafted fashion.
CategoryFashion
Self-Defense Jewelry
Knockout is a Self-Defense Jewelry Brand with Chic Designs
Disruptive innovation opportunity: Integrate self-defense features into fashion accessories, such as bracelets or necklaces.
CategoryFashion
Safety-Focused Women's Jewelry
Artemis Company Helps Women Feel Safe & Secure in Their Day-to-Day
The fashion and jewelry industry can innovate by incorporating new materials and designs into self-defense products that prioritize safety without sacrificing style.
CategoryArt & Design
Covert Self-Defense Accessories
The Tracer Security 'C.O.P.' Pepper Spray Carrier is Discreet
Opportunities for manufacturers to develop personalized safety accessories, promoting resilience and self-empowerment for customers.
