When it comes to receiving subtle yoga adjustments, practitioners typically must rely on the aid of a teacher or specially designed props such as blocks and straps to get the most out of a pose. AVA Yoga Bodywear envisions a new way for yogis to practice by introducing a new kind of wearable for the hands and feet.
These wearables offer the same benefits as straps, blocks, towels and other yoga props, and put a focus on three main principles: alignment, adjustment and awareness. While AVA Yoga Bodywear is perfect for yoga, these wearables would also offer benefits to those who prefer barre, pilates or comparable physical activities.
AVA Yoga Bodywear is currently crowdfunding on Kickstarter and with the help of backers, the project will be able to be manufactured, packaged and distributed on a larger scale.
What's Driving This Trend
- Wearable Yoga Props
- The trend of integrating specially designed wearables with yoga practices allow practitioners to receive yoga adjustments and focus on alignment and awareness.
- Crowdfunding for Yoga Products
- Crowdfunding could potentially disrupt the traditional approaches for launching yoga devices and equipment.
- Integration of Yoga Practices with Barre and Pilates
- Integrating yoga principles and techniques with other physical activities, such as barre and Pilates, could create opportunities for innovatively-designed yoga wearables to be applied to these activities.
Who This Affects Most
- Fitness Industry
- Wearable yoga props and new ways of practicing yoga have the potential to transform the fitness industry.
- Crowdfunding Industry
- Crowdfunding could become an innovative way for entrepreneurs to create awareness and funds to launch their yoga-inspired products.
- Sportswear Industry
- Yoga-inspired sportswear could be a disruptive innovation within the sportswear industry, especially if it's designed to integrate with other physical activities, such as barre and Pilates.
