Reebok Launches a Premium Line of Mom-Ready Athleisure
References: reebok & designtaxi
Sports giant Reebok launches its very own, extra-stretchy maternity collection that is specifically designed to provide soon-to-be-moms with comfortable clothing items "that grow with you through pregnancy." Thanks to the highly durable, breathable and ultra-stretchy material, women can feel secure and comfortable. In addition, the fabric is also highly moisture-wicking.
In terms of tights, the Reebok's maternity collection includes the Yoga Lux 2.0 in two colors, while the Seamless Tank Top is offered in three nuances. The garments retail between £ 32.96 and £ 49.95. While the tights feature "a support band for your growing belly," the tank top boasts "ribbed details around the stomach [for] extra support."
Reebok's maternity collection hits the sweet spot between timeless design, high-performance and function-appropriate fabrics. The sizing ranges from 2XS to XL, boasting inclusivity.
In terms of tights, the Reebok's maternity collection includes the Yoga Lux 2.0 in two colors, while the Seamless Tank Top is offered in three nuances. The garments retail between £ 32.96 and £ 49.95. While the tights feature "a support band for your growing belly," the tank top boasts "ribbed details around the stomach [for] extra support."
Reebok's maternity collection hits the sweet spot between timeless design, high-performance and function-appropriate fabrics. The sizing ranges from 2XS to XL, boasting inclusivity.
Trend Themes
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Extra-stretchy Maternity Collections — Opportunity for other sportswear brands to develop their own maternity lines with stretchy and comfortable materials.
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Moisture-wicking Maternity Activewear — Potential for brands to create maternity activewear that prioritizes moisture-wicking properties for added comfort during pregnancy workouts.
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Inclusive Maternity Sizing — Fashion brands could focus on expanding their sizing ranges to be more inclusive and cater to a wider range of pregnant women.
Industry Implications
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Sportswear — Disruptive innovation opportunity to create stylish and functional maternity activewear for active pregnant women.
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Fashion — Opportunity for fashion brands to develop inclusive maternity lines that provide comfort and style for pregnant women.
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Textile — Potential for textile companies to develop advanced materials that offer stretch, comfort, and moisture-wicking properties for maternity clothing.
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