Sports giant Reebok launches its very own, extra-stretchy maternity collection that is specifically designed to provide soon-to-be-moms with comfortable clothing items "that grow with you through pregnancy." Thanks to the highly durable, breathable and ultra-stretchy material, women can feel secure and comfortable. In addition, the fabric is also highly moisture-wicking.
In terms of tights, the Reebok's maternity collection includes the Yoga Lux 2.0 in two colors, while the Seamless Tank Top is offered in three nuances. The garments retail between £ 32.96 and £ 49.95. While the tights feature "a support band for your growing belly," the tank top boasts "ribbed details around the stomach [for] extra support."
Reebok's maternity collection hits the sweet spot between timeless design, high-performance and function-appropriate fabrics. The sizing ranges from 2XS to XL, boasting inclusivity.
Why This Trend Is Growing
- Extra-stretchy Maternity Collections
- Opportunity for other sportswear brands to develop their own maternity lines with stretchy and comfortable materials.
- Moisture-wicking Maternity Activewear
- Potential for brands to create maternity activewear that prioritizes moisture-wicking properties for added comfort during pregnancy workouts.
- Inclusive Maternity Sizing
- Fashion brands could focus on expanding their sizing ranges to be more inclusive and cater to a wider range of pregnant women.
Industries Being Reshaped
- Sportswear
- Disruptive innovation opportunity to create stylish and functional maternity activewear for active pregnant women.
- Fashion
- Opportunity for fashion brands to develop inclusive maternity lines that provide comfort and style for pregnant women.
- Textile
- Potential for textile companies to develop advanced materials that offer stretch, comfort, and moisture-wicking properties for maternity clothing.
