Allergen Introduction Baby Foods

Square Baby's Peanut Pumpkin Pie Helps to Prevent Food Allergies

While many food and beverage brands are going the route of producing free-from, allergy-friendly products, Square Baby is moving in the opposite direction with products for allergen introduction. The brand's baby food gleans from cutting-edge research that suggests that early exposure to different foods can actually help the development of food allergies later in a child's life.

Square Baby's new Peanut Pumpkin Pie helps parents with allergen introduction, as it is made with not just organic peaches, pumpkin and sweet potato but also barley, white beans, Renewal Mill okara (soy), peanuts, cinnamon and ginger.

By intentionally introducing allergenic foods to young kids in a form and quantity that they can handle, research has shown that food allergies can effectively be prevented.

Allergen Introduction
The trend of introducing allergenic foods to young children to prevent food allergies.
Early Exposure
The trend of early exposure to different foods for the development of food allergies.
Cutting-edge Research
The trend of using cutting-edge research to inform the development of allergen introduction products.

Industries Being Reshaped

Baby Food Industry
The industry involved in the production and development of allergen introduction baby foods.
Food and Beverage Industry
The industry focusing on the production of free-from, allergy-friendly products as well as allergen introduction products.
Research and Development Industry
The industry involved in conducting research and development for the prevention and treatment of food allergies.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 11%
Activity 35%
Freshness 9%