Vegan "jerky" options are offered in both sweet and savory forms
Trend - Fruit-based jerky snacks are being offered as alternatives to traditional meat jerky products that are so popular. Items in this space include everything from savory cherry jerky to sweet watermelon jerky snacks.
Insight - Alternative diets that include vegan or vegetarianism aren't just chosen by consumers for moral reasons--they often believe that these diets will help them eat healthier. Thus, health-conscious consumers are increasingly open to experimenting with alternative ingredients, foods and snacks--whether they're vegan, vegetarian, or meat-eaters.
Insight - Alternative diets that include vegan or vegetarianism aren't just chosen by consumers for moral reasons--they often believe that these diets will help them eat healthier. Thus, health-conscious consumers are increasingly open to experimenting with alternative ingredients, foods and snacks--whether they're vegan, vegetarian, or meat-eaters.
Workshop Question - How could your brand market healthy alternative items for customers?
