Vegan "jerky" options are offered in both sweet and savory forms
Trend - Fruit-based jerky snacks are being offered as alternatives to traditional meat jerky products that are so popular. Items in this space include everything from savory cherry jerky to sweet watermelon jerky snacks.
Insight - Alternative diets that include vegan or vegetarianism aren't just chosen by consumers for moral reasons--they often believe that these diets will help them eat healthier. Thus, health-conscious consumers are increasingly open to experimenting with alternative ingredients, foods and snacks--whether they're vegan, vegetarian, or meat-eaters.
Insight - Alternative diets that include vegan or vegetarianism aren't just chosen by consumers for moral reasons--they often believe that these diets will help them eat healthier. Thus, health-conscious consumers are increasingly open to experimenting with alternative ingredients, foods and snacks--whether they're vegan, vegetarian, or meat-eaters.
Workshop Question - How could your brand market healthy alternative items for customers?
Trend Themes
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Plant-based Snacks — Consumer demand for alternatives and healthy snacks is driving innovation in plant-based snack options.
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Sustainable Food Sources — Alternative brands are using upcycled, organic, and ethically-sourced ingredients to create healthier and sustainable food options.
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Novel Flavors and Ingredients — Companies are experimenting with a range of ingredients from fruit-based jerky to carrot bacon strips with unique flavorings, aimed at attracting millennial and Gen Z consumers.
Industry Implications
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Plant-based Food Industry — The trend towards plant-based snacking is creating a big opportunity within the plant-based food industry, particularly in the area of meat alternatives.
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Sustainable Food Packaging Industry — As companies experiment with sustainable food sources, there will be a corresponding opportunity for sustainable food packaging solutions.
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Novel Snacks Industry — The trend towards unique, healthy snacks presents an opportunity for companies to develop and market new snack products and flavors to attract younger and health-conscious consumers.
