v-dog's v-planet brand is introducing kindjerky as a chewy, meat-like vegan treat for dogs and it's a clean, allergen-free option that appeals to ingredient-conscious pet owners. The product is all-natural and animal-free, thanks to a formula made from ingredients like pea protein, sweet potato, and non-GMO coconut glycerin.
The plant-based dog treat is not only nutritious but comes highly rated, as it received glowing 10/10 reviews from multiple test groups. The plant-powered jerky for dogs comes in a standing, resealable pouch package with a plant-based stamp of approval.
This product will be the first one sold on the v-dog Amazon storefront, and the first v-planet product available in the United States. Already, v-planet products can be found across South Korea, Japan, Australia, Canada and more.
What's Driving This Trend
- Plant-based Pet Food
- The success of kindjerky shows the potential for further development of plant-based pet food options.
- Allergen-free Pet Treats
- The clean and allergen-free formula of kindjerky provides an opportunity for companies to explore the development of additional allergen-free pet treats.
- Sustainable Pet Food
- kindjerky's all-natural and animal-free formula presents an opportunity for the development of more sustainable pet food options.
Who This Affects Most
- Pet Food
- The development of plant-based and sustainable pet food options, like kindjerky, is a major opportunity for the pet food industry.
- Organic Food
- The success of kindjerky highlights the potential opportunity for organic food companies to expand into the pet food industry.
- E-commerce
- The success of kindjerky as the first v-planet product sold in the US highlights the opportunity for e-commerce companies to sell plant-based pet food products directly to consumers.
