Organic Traditions Introduces its Additive-Free Fruit Jerky
Elena Rahman — June 28, 2021 — Lifestyle
References: organictraditions
Organic Traditions introduces the snack industry to its sugar-free Fruit Jerky. Ideal for on-the-go summer snacking, this chewy treat comes in watermelon and honeydew flavors. The Canadian company puts a fruity twist on the classic jerky, boasting no added preservatives or fillers. Known for its ethically sourced superfood ingredients, the brand works closely with farms to create sustainable, eco-driven, and socially conscious partnerships.
The healthy snack is made from naturally grown, whole ripe watermelon and honeydew. As a reflection of the brand's commitment to serving nutritious snacks, the manufacturing process is simple. First, the melons are peeled, sliced, and dried in a state-of-the-art industrial oven until they reach the desired moisture levels. After drying, the nutrient-dense jerky is individually hand-selected and packed for consumer consumption.
Image Credit: Organic Traditions
The healthy snack is made from naturally grown, whole ripe watermelon and honeydew. As a reflection of the brand's commitment to serving nutritious snacks, the manufacturing process is simple. First, the melons are peeled, sliced, and dried in a state-of-the-art industrial oven until they reach the desired moisture levels. After drying, the nutrient-dense jerky is individually hand-selected and packed for consumer consumption.
Image Credit: Organic Traditions
Trend Themes
1. Sugar-free Snacking - The trend of consumers seeking healthier snack options with no added sugars provides opportunities for disruption in the snack industry, specifically in the development of innovative, natural sweeteners and sugar alternatives such as fruit or plant-based ingredients.
2. Fruit-based Jerky - Fruit jerky is becoming a popular alternative to meat-based jerky, presenting an opportunity for disruption in the snack industry by exploring new fruit flavors and combinations, and changing the perception of what jerky can be.
3. Ethical Sourcing - Consumers are increasingly seeking socially conscious and sustainable products, leading to a trend of businesses prioritizing ethical sourcing of ingredients and building partnerships with farms to create environmentally responsible, transparent supply chains.
Industry Implications
1. Healthy Snacks - The healthy snack industry can capitalize on the trend for sugar-free snacks by developing innovative new snack offerings that use natural sweeteners and plant-based ingredients to create flavors similar to traditional, sugary snacks.
2. Alternative Jerky - The trend towards alternative, meatless jerky options creates opportunities for disruption in the snack industry by experimenting with new flavors and textures, such as fruit-based jerky like that introduced by Organic Traditions.
3. Sustainable Agriculture - The food industry can work to incorporate sustainable agriculture practices and build ethical partnerships with farmers, which are increasingly becoming an important factor for consumers in their purchasing decisions.
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