Self-care brands are utilizing wild-harvested ingredients in their products
Trend - Beauty and home care brands are betting on forged and wild-harvested ingredients not only as a means of increasing the quality of their formulas but also as a way to capture consumer attention through novelty.
Insight - In the wellness space, sustainability and naturality implies safety and trustworthiness; foraged ingredients take this a step further by creating further distance from mass-manufactured alternatives. Ultimately, individuals are looking for products that capture their attention through branding, but also with trusted ingredients
Insight - In the wellness space, sustainability and naturality implies safety and trustworthiness; foraged ingredients take this a step further by creating further distance from mass-manufactured alternatives. Ultimately, individuals are looking for products that capture their attention through branding, but also with trusted ingredients
Workshop Question - How can your brand incorporate wild-harvested ingredients?
Trend Themes
1. Foraged Ingredients - Self-care brands are utilizing wild-harvested ingredients in their products.
2. Multitasking Skincare Products - Skincare brands are creating products that offer multiple benefits in one, such as a peel that is also a mask.
3. Natural Remedies for Sleep Issues - Brands are promoting natural remedies for sleep issues, such as sleep therapy body oils made with aromatherapeutic ingredients.
Industry Implications
1. Personal Care - The personal care industry has been incorporating foraged ingredients and multitasking formulas into their products, presenting opportunities for natural and innovative skincare solutions.
2. Home Care - The home care industry can benefit from utilizing foraged and sustainably sourced ingredients, such as soap berries, to provide effective and eco-friendly cleaning options.
3. Wellness - The wellness industry can incorporate natural remedies for better sleep, such as sleep therapy body oils, into their offerings to promote overall health and wellness.
