Category
Fashion
Scaled Restraint
Trend cluster
Category
Foraged
Ingredient
Self-care brands are utilizing wild-harvested ingredients in their products.
3.5
Trend score
Trend
What is the Foraged Ingredient trend?
Foraged Ingredient: Beauty and home care brands are betting on forged and wild-harvested ingredients not only as a means of increasing the quality of their formulas but also as a way to capture consumer attention through novelty.
Insight
The consumer insight behind the Foraged Ingredient trend
In the wellness space, sustainability and naturality implies safety and trustworthiness; foraged ingredients take this a step further by creating further distance from mass-manufactured alternatives. Ultimately, individuals are looking for products that capture their attention through branding, but also with trusted ingredients
Trend themes
Themes within the Foraged Ingredient trend
Three behaviours holding the trend together01
Foraged Ingredients
Self-care brands are utilizing wild-harvested ingredients in their products.
02
Multitasking Skincare Products
Skincare brands are creating products that offer multiple benefits in one, such as a peel that is also a mask.
03
Natural Remedies for Sleep Issues
Brands are promoting natural remedies for sleep issues, such as sleep therapy body oils made with aromatherapeutic ingredients.
Industry implications
What the Foraged Ingredient trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry has been incorporating foraged ingredients and multitasking formulas into their products, presenting opportunities for natural and innovative skincare solutions.
For
Home Care
The home care industry can benefit from utilizing foraged and sustainably sourced ingredients, such as soap berries, to provide effective and eco-friendly cleaning options.
For
Wellness
The wellness industry can incorporate natural remedies for better sleep, such as sleep therapy body oils, into their offerings to promote overall health and wellness.
Workshop question
How can your brand incorporate wild-harvested ingredients?
Trend signals
Trend signals for Foraged Ingredient
Trend score 3.5 out of 10, from popularity 51%, activity 43%, freshness 9%.
Popularity51%
Activity43%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Foraged Ingredient trend
4 featured examples from May 21 to Dec 12, 2020CategoryMarketing
Wild-Harvested Laundry Pods
Nature First is Disrupting the Category of Home Care Since June 2020
Disruptive innovation opportunity: Introduce alternative and sustainable approaches to laundry and cleaning products to cater to health- and eco-conscious consumers.
CategoryFashion
Multitasking Huckleberry Skincare
The Wild Huckleberry 8-Acid Polishing Peel is Also a Mask
Opportunity for skincare brands to develop innovative products that cater to consumers' multitasking needs, offering efficient and effective skincare solutions.
CategoryFashion
Natural Acne Skincare Treatments
REMIX by Giselle Wasfie Launches the WOOD Face Serum
Exploring new opportunities in the beauty and skincare industry to develop innovative natural treatments for acne-prone skin.
CategoryFashion
Sleep Therapy Body Oils
REMIX by Giselle Wasfie Boasts a Remedy for Restless Sleepers & Insomniacs
Disruptive innovation opportunity: Combine technology and wellness to develop smart sleep therapy products that monitor sleep patterns and provide personalized recommendations for…
