Nature First is Disrupting the Category of Home Care Since June 2020
Kalina Nedelcheva — December 12, 2020 — Marketing
References: putnaturefirst
Inspired by heritage beauty traditions, Nature First makes a unique laundry pod option available to consumers. The offering grazed the shelves in June 2020 and it stands out by way of its ingredients—the laundry pods are made from aloe vera and soap berries that have been wildly harvested from the Sapindus mukorossi tree in the foothills of the Himalayas. Traditionally, this ingredient has been employed to treat skin conditions in Ayurvedic, Chinese, and Greek medicine.
Nature First's laundry pods are not only unique and interesting but also extremely effective. The company holds that its product is able to "wash fabric and sanitize the laundry drum, too, leaving no residue on washing machines, linens, and skin or in the water, soil, and air."
Image Credit: Nature First
Nature First's laundry pods are not only unique and interesting but also extremely effective. The company holds that its product is able to "wash fabric and sanitize the laundry drum, too, leaving no residue on washing machines, linens, and skin or in the water, soil, and air."
Image Credit: Nature First
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