The Bob's Red Mill Homestyle Pancake & Waffle Mix is one of the latest creations from the brand that seeks to satisfy consumer demand for convenience without sacrificing flavor or quality. The baking mix only requires makers to add water to create light, fluffy pancakes that have a high-quality taste and texture that will make them a solid option when compared to from-scratch recipes. The mix is available now from the brand's website and is being launched nationwide at natural as well as traditional grocery stores.
Bob's Red Mill CEO Dennis Vaughn spoke on the new Bob's Red Mill Homestyle Pancake & Waffle Mix saying, "We recognize convenience is a growing priority for our customers, who also value wholesome ingredients. Just as we’ve done with our on-the-go oatmeal cups, we’re making one of our favorite products easier to prepare than ever before, while taking care to use nothing but simple ingredients.”