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Convenient Artisan Baking Mixes

The Bob's Red Mill Homestyle Pancake & Waffle Mix is Flavorful

— January 22, 2020 — Marketing
The Bob's Red Mill Homestyle Pancake & Waffle Mix is one of the latest creations from the brand that seeks to satisfy consumer demand for convenience without sacrificing flavor or quality. The baking mix only requires makers to add water to create light, fluffy pancakes that have a high-quality taste and texture that will make them a solid option when compared to from-scratch recipes. The mix is available now from the brand's website and is being launched nationwide at natural as well as traditional grocery stores.

Bob's Red Mill CEO Dennis Vaughn spoke on the new Bob's Red Mill Homestyle Pancake & Waffle Mix saying, "We recognize convenience is a growing priority for our customers, who also value wholesome ingredients. Just as we’ve done with our on-the-go oatmeal cups, we’re making one of our favorite products easier to prepare than ever before, while taking care to use nothing but simple ingredients.”
Trend Themes
1. Convenient Baking Mixes - The trend for convenient baking mixes is growing as customers value fast and easy preparation in the kitchen.
2. High-quality Flavorful Mixes - The trend for high-quality flavorful mixes is increasing as customers demand delicious meals without sacrificing taste.
3. Wholesome Ingredients - The trend for wholesome ingredients is on the rise as customers prioritize health and wellness in their diets.
Industry Implications
1. Food Manufacturing - The food manufacturing industry has an opportunity to innovate and create more high-quality baking mix products that cater to a customers’ desire for convenience and flavor.
2. Retail Industry - The retail industry has an opportunity to curate and market more baking mixes with wholesome ingredients that offer customers a healthier, yet convenient alternative to traditional baking recipes.
3. Technology Industry - The technology industry has an opportunity to enhance the baking mix industry by creating innovative tools and smart kitchen appliances that simplify mix preparation and cooking methods.
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