Chemical exfoliants for the body are becoming more popular
Trend - While physical body scrubs have long been popular, consumers are increasingly turning to brands that offer chemical exfoliating benefits rather than manual ones. Ingredients like glycolic acid and lactic acid offer gentler alternatives to manual scrubs.
Insight - Consumers' continued interest in skincare has resulted in more knowledge about the ingredients and formulations that offer effective results with gentler processes. Skincare formulations have become more sophisticated as consumers demand that brands cater to their expanded understanding of how different ingredients work.
Insight - Consumers' continued interest in skincare has resulted in more knowledge about the ingredients and formulations that offer effective results with gentler processes. Skincare formulations have become more sophisticated as consumers demand that brands cater to their expanded understanding of how different ingredients work.
Workshop Question - How is your brand catering to consumers' expanded knowledge about skincare?
