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Substitute Seafood

Seafood alternative options expand in diversity in the CPG space

Trend - As realistic alternatives for beef, chicken and pork continue to grow, seafood substitutions in the CPG space are emerging as well. The growth of seafood alternatives in stores rather than foodservice experiences is particularly important to note, as it indicates a lifestyle shift rather than a preference for novelty.

Insight - In consumers' in-person dining experiences, trying new cuisines, dishes and ingredients comes with the territory. When they begin expecting that more experimental cuisines be adopted into the CPG space, a new market can be identified. As consumers continue to test and adapt to various diets, a good indicator of what their emerging preferences are is when they start gravitating toward new experiences that are available to cook at home.
Workshop Question - How could your brand offer an accessible substitution for items/ingredients that could be a barrier for some customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
18,926 Total Clicks
Date Range:
Nov 18 — Dec 19
Trending:
This Quarter and Average
Consumer Insight Topics:

Featured Examples

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