Category
Lifestyle
Assisted Choices
Trend cluster
Category
Substitute
Seafood
Seafood alternative options expand in diversity in the CPG space.
4.4
Trend score
Trend
What is the Substitute Seafood trend?
Substitute Seafood: As realistic alternatives for beef, chicken and pork continue to grow, seafood substitutions in the CPG space are emerging as well. The growth of seafood alternatives in stores rather than foodservice experiences is particularly important to note, as it indicates a lifestyle shift rather than a preference for novelty.
Insight
The consumer insight behind the Substitute Seafood trend
In consumers' in-person dining experiences, trying new cuisines, dishes and ingredients comes with the territory. When they begin expecting that more experimental cuisines be adopted into the CPG space, a new market can be identified. As consumers continue to test and adapt to various diets, a good indicator of what their emerging preferences are is when they start gravitating toward new experiences that are available to cook at home.
Trend themes
Themes within the Substitute Seafood trend
Three behaviours holding the trend together01
Seafood Substitutes in the CPG Space
As realistic alternatives for beef, chicken and pork continue to grow, seafood substitutions in the CPG space are emerging as well. This is an opportunity to provide more realistic options with ethical and sustainable ingredients.
02
Crowdsourcing Plant-Based Protein Products
Prime Roots is asking consumers to vote for meatless, protein-packed products they'd like to see produced, including options such as Bacon, Sausages, Tuna Chunks, Chicken Tenders, Shrimp and even Lobster Chunks. This is an opportunity to engage customers in the R&D process and get direct feedback from them.
03
Sustainable Plant-Based Seafood Alternatives
Startups like Loki Foods and companies like Good Catch are launching sustainable plant-based seafood alternatives that recreate the comfort of nostalgic foods. This is an opportunity to offer a healthier and more sustainable alternative to traditional seafood with a better-for-you nutritional value.
Industry implications
What the Substitute Seafood trend means for industry
Where the trend changes the playbookFor
Food and Beverage
These trends are transforming traditional food and beverage concepts to more sustainable and plant-based alternatives.
For
CPG
Consumer preference for novelty and healthier, more sustainable food options creates a new market for CPG brands.
For
Food Tech
These trends are tapping into the growth potential of plant-based proteins and transforming them into more realistic meat and seafood alternatives.
Workshop question
How could your brand offer an accessible substitution for items/ingredients that could be a barrier for some customers?
Trend signals
Trend signals for Substitute Seafood
Trend score 4.4 out of 10, from popularity 67%, activity 51%, freshness 12%.
Popularity67%
Activity51%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Substitute Seafood trend
6 featured examples from Jan 3, 2019 to Aug 9, 2022CategoryLifestyle
Protein-Packed Meat Alternatives
Prime Roots is Crowdsourcing the Launch of Its 'Superprotein'
Blank slate ingredient creation and fermentation technologies may redefine the meat and dairy industries.
CategoryLifestyle
Plant-Based Seafood Alternatives
Loki Foods Unveiled a Sustainable Atlantic Cod Fillet Alternative
Alternative food startups like Loki Foods are disrupting the traditional fishing industry by presenting plant-based seafood alternatives that offer consumers ethical and sustainab…
CategoryLifestyle
Plant-Based Shrimp Bowls
Clo-Clo Vegan Foods' Bowls Use Konjac Root as a Seafood Alternative
The growth of plant-based seafood alternatives presents opportunities for companies in the plant-based food industry to innovate and capture more of the meatless market.
CategoryLifestyle
Breaded Plant-Based Seafood
Good Catch Makes Breaded Fish Sticks, Fillets & Crab Cake Alternatives
The seafood industry can benefit from the development of sustainable and environmentally-friendly plant-based seafood alternatives, which can address concerns related to overfishi…
CategoryLifestyle
Meatless Jackfruit Cakes
Trader Joe's Created a Variation on "Crabless Cakes" with Jackfruit
The plant-based food industry can capitalize on the demand for vegan seafood alternatives by using ingredients like jackfruit to create innovative and delicious plant-based produc…
CategoryLifestyle
Meatless Tuna Alternatives
Veg-Toona is a Protein-Rich, Preservative-Free Seafood Alternative
Innovative plant-based food companies like Kokiriki have paved the way for further advancements in the plant-based food sector.
