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Substitute Seafood

Seafood alternative options expand in diversity in the CPG space

Trend - As realistic alternatives for beef, chicken and pork continue to grow, seafood substitutions in the CPG space are emerging as well. The growth of seafood alternatives in stores rather than foodservice experiences is particularly important to note, as it indicates a lifestyle shift rather than a preference for novelty.

Insight - In consumers' in-person dining experiences, trying new cuisines, dishes and ingredients comes with the territory. When they begin expecting that more experimental cuisines be adopted into the CPG space, a new market can be identified. As consumers continue to test and adapt to various diets, a good indicator of what their emerging preferences are is when they start gravitating toward new experiences that are available to cook at home.
Workshop Question - How could your brand offer an accessible substitution for items/ingredients that could be a barrier for some customers?
Trend Themes
1. Seafood Substitutes in the CPG Space - As realistic alternatives for beef, chicken and pork continue to grow, seafood substitutions in the CPG space are emerging as well. This is an opportunity to provide more realistic options with ethical and sustainable ingredients.
2. Crowdsourcing Plant-based Protein Products - Prime Roots is asking consumers to vote for meatless, protein-packed products they'd like to see produced, including options such as Bacon, Sausages, Tuna Chunks, Chicken Tenders, Shrimp and even Lobster Chunks. This is an opportunity to engage customers in the R&D process and get direct feedback from them.
3. Sustainable Plant-based Seafood Alternatives - Startups like Loki Foods and companies like Good Catch are launching sustainable plant-based seafood alternatives that recreate the comfort of nostalgic foods. This is an opportunity to offer a healthier and more sustainable alternative to traditional seafood with a better-for-you nutritional value.
Industry Implications
1. Food and Beverage - These trends are transforming traditional food and beverage concepts to more sustainable and plant-based alternatives.
2. CPG - Consumer preference for novelty and healthier, more sustainable food options creates a new market for CPG brands.
3. Food Tech - These trends are tapping into the growth potential of plant-based proteins and transforming them into more realistic meat and seafood alternatives.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
46,258 Total Clicks
Date Range:
Jan 19 — Aug 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Protein-Packed Meat Alternatives
Protein-Packed Meat Alternatives
Prime Roots is Crowdsourcing the Launch of Its 'Superprotein'
Prime Roots is planning to launch three Superprotein products as of 2020 and it is asking for help from consumers to determine where it should start. On its website, Prime Roots is asking people to... MORE
Plant-Based Seafood Alternatives
Plant-Based Seafood Alternatives
Loki Foods Unveiled a Sustainable Atlantic Cod Fillet Alternative
‘Loki Foods,’ an Icelandic alternative foods startup, unveiled its plant-based Atlantic cod fillet as a sustainable alternative to mass fishing. According to Loki Foods, the plant-based... MORE
Plant-Based Shrimp Bowls
Plant-Based Shrimp Bowls
Clo-Clo Vegan Foods' Bowls Use Konjac Root as a Seafood Alternative
There are tons of options on the market when it comes to meatless chicken, beef and pork, and Clo-Clo Vegan Foods is helping to make plant-based shrimp more widely accessible thanks to three new... MORE
Breaded Plant-Based Seafood
Breaded Plant-Based Seafood
Good Catch Makes Breaded Fish Sticks, Fillets & Crab Cake Alternatives
Good Catch is expanding its product portfolio with all-new breaded plant-based seafood alternatives that recreate the comfort of nostalgic foods. The products feature Good Catch’s proprietary... MORE
Meatless Jackfruit Cakes
Meatless Jackfruit Cakes
Trader Joe's Created a Variation on "Crabless Cakes" with Jackfruit
As an alternative to crab cakes, Trader Joe’s is now selling vegan Jackfruit Cakes, which are branded as “crabless cakes.” Jackfruit is known for its meat-like texture and... MORE
Meatless Tuna Alternatives
Meatless Tuna Alternatives
Veg-Toona is a Protein-Rich, Preservative-Free Seafood Alternative
Protein-rich, preservative-free, plant-based tuna is on the menu from French vegan producer Kokiriki, which offers a satisfying and sustainable alternative kind of seafood. The versatile Veg-Toona... MORE

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