Prime Roots is planning to launch three Superprotein products as of 2020 and it is asking for help from consumers to determine where it should start. On its website, Prime Roots is asking people to vote for a maximum of three meatless, protein-packed products they'd like to see produced—including options like Bacon, Sausages, Tuna Chunks, Chicken Tenders, Shrimp and even Lobster Chunks. These items are not just concepts and Prime Roots describes that it has actually made all of the items up for voting, and describes them as delicious.
Superprotein gets its name from the fact that it shares non-GMO and all-natural whole food sources of protein that are completely animal-free. Notably, Prime Roots prepares its products with a fermentation process and declares "the days of mushy plant foods are over."
Why This Trend Is Growing
- Meatless Alternatives
- Fermentation technology could redefine meat alternatives.
- Crowdsourcing Products
- Consumer input can help companies build better products.
- Superprotein Products
- Small-scale releases may generate consumer interest and drive adoption.
Industries Being Reshaped
- Food and Beverage
- Blank slate ingredient creation and fermentation technologies may redefine the meat and dairy industries.
- Crowdsourcing Platforms
- Crowdsourcing is not just for startups, it can also be a useful tool for established corporations.
- Sustainability
- Plant-based proteins are more sustainable than animal-derived meats, and companies that emphasize sustainability in their products and supply chains can attract eco-conscious consumers.
