Chocolate treats infused with omega-3 fatty acids offer health benefits
Trend - The benefits of omega-3s are plenty, including everything from fighting inflammation to protecting heart health. The infusion of omega-3-rich ingredients into chocolates enhances the perceived health benefits of indulgent treats.
Insight - For many consumers, healthy eating is a crucial part of their lifestyle. Now that people are more informed about diets and nutrition, losing weight is no longer the sole focus of dieting--it's more about a lifestyle that promotes health, energy, and self-confidence. These consumers understand that indulgence is a crucial aspect to their lifestyles, and they do so in a way that's still beneficial to their health.
Insight - For many consumers, healthy eating is a crucial part of their lifestyle. Now that people are more informed about diets and nutrition, losing weight is no longer the sole focus of dieting--it's more about a lifestyle that promotes health, energy, and self-confidence. These consumers understand that indulgence is a crucial aspect to their lifestyles, and they do so in a way that's still beneficial to their health.
Workshop Question - How could your brand promote balanced indulgence?
