Category
Lifestyle
Performance Powders
Trend cluster
Category
Omega-3
Confection
Chocolate treats infused with omega-3 fatty acids offer health benefits.
3.9
Trend score
Trend
What is the Omega-3 Confection trend?
Omega-3 Confection: The benefits of omega-3s are plenty, including everything from fighting inflammation to protecting heart health. The infusion of omega-3-rich ingredients into chocolates enhances the perceived health benefits of indulgent treats.
Insight
The consumer insight behind the Omega-3 Confection trend
For many consumers, healthy eating is a crucial part of their lifestyle. Now that people are more informed about diets and nutrition, losing weight is no longer the sole focus of dieting--it's more about a lifestyle that promotes health, energy, and self-confidence. These consumers understand that indulgence is a crucial aspect to their lifestyles, and they do so in a way that's still beneficial to their health.
Trend themes
Themes within the Omega-3 Confection trend
Three behaviours holding the trend together01
Healthy Indulgence
Consumers are seeking indulgent treats that are also beneficial to their health.
02
Omega-3 Supplementation
Omega-3s are being infused into various food products to promote their health benefits.
03
Plant-Based Protein
Athletes and health-conscious consumers are opting for plant-based protein options.
Industry implications
What the Omega-3 Confection trend means for industry
Where the trend changes the playbookFor
Functional Foods
Functional foods that target specific nutrient needs are a growing market.
For
Plant-Based Foods
Plant-based food products are in high demand among health-conscious consumers.
For
Sustainable Protein
Edible insects and other sustainable sources of protein are gaining traction as alternatives to traditional protein sources.
Workshop question
How could your brand promote balanced indulgence?
Trend signals
Trend signals for Omega-3 Confection
Trend score 3.9 out of 10, from popularity 62%, activity 47%, freshness 9%.
Popularity62%
Activity47%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Omega-3 Confection trend
6 featured examples from Jul 15, 2019 to Dec 2, 2020CategoryLifestyle
Vitamin-Enriched Chocolate Bites
Sourse Makes Functional Chocolate Infused with Vitamin B12
Food and beverage companies can explore the development of functional chocolates to cater to health-conscious consumers seeking convenient and enjoyable ways to consume vitamins.
CategoryMarketing
Omega-Enhanced Morning Snack Bars
The Omega Passion Breakfast Bars are Packed with Superfoods
Opportunity for snack food companies to develop innovative breakfast bars that cater to time-poor consumers.
CategoryLifestyle
Cricket-Powered Protein Bars
Bug Out Bar Chocolate Brownie Bar is Made with Cricket Protein
The food and beverage industry can explore the use of insect protein in various products, including protein bars and snacks.
CategoryPop Culture
Athlete-Created Protein Shakes
Happy Viking Shares Energizing, All-Natural Plant Protein Shakes
Potential for growth in the food and beverage industry with the rising demand for plant-based protein products.
CategoryLifestyle
Keto Cookie Bites
Fearless Keto Created Low-Carb Keto Diet Cookies
The health and wellness industry can benefit from offering more low-carb snack options to cater to people following keto or low-carb diets.
CategoryLifestyle
Tasty Raw Chocolate Squares
Mid-Day Squares Promises to Quickly Satisfy Hunger & Boost One's Mood
The health food industry has the opportunity to capitalize on the trend of raw chocolate squares by developing and marketing nutritious snack products that are appealing to consum…
