Happy Viking Shares Energizing, All-Natural Plant Protein Shakes
Laura McQuarrie — December 1, 2020 — Pop Culture
References: drinkhappyviking & fastcompany
Venus Williams has been eating a mostly vegan diet for years and now the tennis legend is launching her own plant-based company called Happy Viking, which shares Plant Protein Shakes. Created in partnership with Dyla Brands, Happy Viking shares products that are packed with protein from pea and brown rice, plus other ingredients that aid in nutrient absorption and digestion.
The vanilla and chocolate flavors are offered in different formats to support on-the-go and at-home consumption, plus they are made from all-natural ingredients. With 20 grams of plant-based protein per serving, Happy Viking's Plant Protein Shakes are touted as "fuel for your body and mind." The plant-powered beverages also share omega-3s and essential amino acids for "Viking strength," all without dairy, soy, gluten, artificial ingredients or GMOs.
Image Credit: Happy Viking
The vanilla and chocolate flavors are offered in different formats to support on-the-go and at-home consumption, plus they are made from all-natural ingredients. With 20 grams of plant-based protein per serving, Happy Viking's Plant Protein Shakes are touted as "fuel for your body and mind." The plant-powered beverages also share omega-3s and essential amino acids for "Viking strength," all without dairy, soy, gluten, artificial ingredients or GMOs.
Image Credit: Happy Viking
Trend Themes
1. Plant-based Protein - Opportunity for companies to create innovative plant-based protein products.
2. Nutrient Absorption - Disruptive innovation opportunity in developing products that aid in nutrient absorption.
3. On-the-go Nutrition - Opportunity to create convenient, on-the-go nutrition products for busy individuals.
Industry Implications
1. Food and Beverage - Potential for growth in the food and beverage industry with the rising demand for plant-based protein products.
2. Health and Wellness - Disruptive innovation opportunities in the health and wellness industry by developing products that enhance nutrient absorption.
3. Sports and Fitness - Opportunity to cater to the needs of athletes and fitness enthusiasts with on-the-go nutrition products.
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