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Food Hacks

DIY viral food trends fuel a need for customizable kits and menu items

Trend - In light of viral "food hacks" on social media, brands in this space -- typically within QSR -- are offering kits, menu items, and campaigns suggesting consumers take a creative spin on their orders. This is an offshoot of the "secret menu" approach that was popular in recent years, tweaked for a generation that requires more creativity.

Insight - Viral TikTok food trends have become the go-to for Z Tribe in recent months, becoming especially popular over quarantine as this generation seeks a way to exercise creativity. Taking this skill into the post-pandemic world and the restaurant/QSR industry requires a compromise between set items and DIY cooking. This curated food hack approach satisfies both needs while also allowing brands in this space to appear as an insider of this Internet subculture's inner workings.
Workshop Question - How can your brand be more of an "insider" to Internet subcultures?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
38,102 Total Clicks
Date Range:
Sep 20 — Aug 21
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Collaborative Creator-Led Menus
Collaborative Creator-Led Menus
TikTok Treats on Postmates Shares Viral Food and Beverages
TikTok Treats on Postmates is a new menu that shares some of the most popular food and beverages on the short-form video platform—and fittingly, the creations will only be available for a short... MORE
Social Media-Inspired Lemonades
Social Media-Inspired Lemonades
TikTok Inspired the Creation of Starbucks' Strawberry Sunset Drink
There’s a colorful new limited-time summer menu item at Starbucks called Strawberry Sunset and it was brought into existence thanks to TikTok. This refreshing beverage pairs iced green tea... MORE
Viral Vegan Blueberry Cookies
Viral Vegan Blueberry Cookies
Justine Eats Recently Created a TikTok-Famous Cookie Recipe
TikTok has become a platform where many health-conscious consumers seek inspiration for meals and baked goods. Notably, Justine Snacks, a “foodie” content creator, recently created a... MORE
Pre-Seasoned Holiday Veggie Blends
Pre-Seasoned Holiday Veggie Blends
Trader Joe’s Holiday Vegetable Hash is a Holiday Dinner Hack
Just in time for Thanksgiving, Trader Joe’s has debuted a new Holiday Vegetable Hash. No holiday dinner is complete without some vegetable side dishes, but all those extra veggies can take a... MORE
Social Media Crispy Smashed Potatoes
Social Media Crispy Smashed Potatoes
MeatLikeMike's Crispy Smashed Roasted Potatoes Are Viral
At-home cooking has grown tremendously in the wake of the COVID-19 pandemic and subsequent lockdown. Many are looking online to find easy and delicious recipes, specifically on the popular social... MORE
Takeout-Enhancing Meal Packs
Takeout-Enhancing Meal Packs
Zax Pack Hacks Turn Zaxby's Menu Items into At-Home Meals
At a time when people are spending more time in the kitchen and getting creative with their home cooking, Zaxby’s is introducing Zax Pack Hacks to help people make delicious meals at home... MORE
Burrito App Customization Features
Burrito App Customization Features
The Chipotle App Has a New Complete Customization Feature
Chipotle is making it easier than ever to create your dream burrito or bowl with its new Complete Customization feature. Complete Customization is a new feature now available in through the... MORE

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