BJ's is helping you take your taste buds on a trip to Italy with its new Italian Chicken Piadina and new Steak & Cheese Piadina.
For those unfamiliar, Piadinas are an Italian street food known for their flaky crust, fresh ingredients, and savory flavors. Now, you can sample this beloved Italian dish at BJ's in one of two varieties. The new Italian Chicken Piadina starts with grilled chicken breast, BJ’s signature 5-cheese blend, mozzarella cheese, fire-roasted peppers, basil pesto, seasoned artichoke hearts, peperoncinis, arugula, and basil, all wrapped in a flaky crust. On the other hand, the new Steak and Cheese Piadina is filled with marinated, slow-roasted sliced sirloin steak, jack and cheddar cheese, mushrooms, and caramelized onions.
Both piadinas are available now at BJ’s locations nationwide.
Image Credit: BJ’s
Key Themes Behind This Trend
- Italian Street Food Trend
- Opportunity for restaurants to incorporate traditional Italian street foods in their menus.
- Gourmet Convenience Trend
- Opportunity for food companies to create quick but high-quality meals that incorporate unique and bold flavors.
- Flaky Crust Trend
- Opportunity for bakeries and food companies to create flaky, buttery crusts that provide a satisfying texture to dishes.
Where This Applies
- Restaurant Industry
- Opportunity for restaurants to incorporate traditional Italian street foods, like piadinas, in their menus to cater to customers looking for new and unique dining experiences.
- Food Manufacturing Industry
- Opportunity for food companies to create gourmet, convenient meals that are both delicious and easy to prepare.
- Bakery Industry
- Opportunity for bakeries to create flaky, buttery crusts that can be used in a variety of dishes and provide a satisfying texture to customers.
