BACARDÍ teamed up with London restaurant Berber and Q to create make-at-home BBQ and cocktails packs that feature BACARDÍ Spiced rum as a key ingredient for meat marinades and cocktails alike. The limited-edition packs are exclusively available to London residents, although there is a chance for fans to win a pack of their own via social media.
The contents of the At-Home Spiced Cocktail Kit include a bottle of BACARDÍ Spiced Rum, plus recipes and ingredients for making a BACARDÍ Spiced & Cola and a BACARDÍ Spiced & Ginger Ale. With the At-Home Spiced BBQ Kit, customers are treated to a decadent spread of smoked chicken with saffron, orange and BACARDÍ Spiced Rum caramel, plus plenty of sides and dips that are fit for sharing and enjoying with others outdoors.
Why This Trend Is Growing
- Make-at-home BBQ Kits
- There is an opportunity for companies to create DIY BBQ kits that provide all the necessary ingredients and recipes for a delicious BBQ experience.
- Rum-infused Cocktails
- The rise of pre-made cocktail kits that feature rum as a key ingredient opens up opportunities for beverage companies to create their own versions with unique flavor combinations.
- Limited-edition Collaborations
- Collaborations between food and beverage brands, like the partnership between BACARDÍ and Berber and Q, offer a chance to create exclusive, limited-edition products that generate excitement and buzz.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can explore creating their own at-home kits and collaborations to offer unique dining experiences to customers.
- Alcohol
- Alcohol brands can leverage the popularity of pre-made cocktail kits by creating their own versions that showcase their unique spirits and flavors.
- Hospitality
- Hotels and resorts can tap into the trend of make-at-home kits and collaborations to enhance their guests' experiences and offer something new and exciting during their stay.
