After first introducing its 'Boss Hog' sandwich back in 2016. Soulman’s Bar-B-Que announced that it would be bringing the savory hickory-smoked ham sandwich back for 2021 for a limited time.
To complement the hickory-smoked ham, Soulman’s Bar-B-Que adds sausage, pulled pork, and bacon to the sandwich, which it features on its signature bun along with a sauce to tie it all together. The sandwich can be paired with two sides and 16oz drink as part of a combo deal, with the whole meal totaling in at just $11.
Soulman's CEO Brett Randle spoke to the menu update, stating "While we will always remain steadfast to our tried-and-true meats and sides, we are excited to roll-out more new menu items in 2021, to expand the flavor profiles and choices for our guests, whether it be in our restaurants or their homes through takeout and delivery."
Image Credit: Soulman’s Bar-B-Que
Key Themes Behind This Trend
- BBQ Sandwich Resurgence
- The reintroduction of Soulman's Bar-B-Que's 'Boss Hog' ham sandwich signifies a renewed interest and demand for barbecue sandwiches in the food industry.
- Meat Combinations
- Soulman's Bar-B-Que's blend of sausage, pulled pork, and bacon in their 'Boss Hog' sandwich highlights a trend towards innovative meat combinations and flavor profiles in the fast food industry.
- Affordable Meal Combos
- Soulman's Bar-B-Que's $11 combo deal, comprising of the 'Boss Hog' sandwich, two sides, and a 16oz drink, is indicative of a trend towards affordable meal combos that cater to customers' taste and budget preferences.
Where This Applies
- Fast Food
- Fast food chains can leverage the resurgence of barbecue sandwiches to introduce innovative menu items that appeal to customers' tastes while also responding to changing market demands.
- Meat Processing
- Meat processing companies can explore opportunities to offer meat blends that cater to fast food outlets, leading to a continuous cycle of innovation in the industry.
- Food Delivery
- Food delivery companies can provide fast food outlets like Soulman's Bar-B-Que with an additional platform to reach a larger customer base, thereby increasing sales and revenue.
