These new Starbucks Premium Instant Coffees have been unveiled by the brand in a bid to expand on its existing offerings on the market and provide consumers with an easy way to access high-quality coffee. The coffees come in multi-serve cans versus the single-serve packaging of the brand's existing Via Instant coffee range, which makes them well-suited for preparation from home. The coffees come in three roast options to choose from including Blonde Roast, Medium Roast and Dark Roast.
The Starbucks Premium Instant Coffees are being launched now at retailers nationwide as well as online at a suggested price point of $9.99 for a 3.17-ounce can. This is reported to make up to 40 cups of coffee each.
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