Maltesers & Google Cloud Created AI Cakes with a Machine Learning Model
Laura McQuarrie — March 30, 2021 — Lifestyle
References: bakeagainstthemachine & campaignlive
Maltesers partnered with Google Cloud to create AI Cakes and test them against The Great British Bake Off winner Peter Sawkins. Sawkins was tasked with creating a recipe of his own to challenge the AI-generated recipe for the purpose of seeing "who can invent the most innovative and imaginative cake."
While Google Cloud engineers created a machine learning model to combine insights from Google Search Trends and hundreds of existing recipes, Sawkins created Maltesers Entremets with a crunchy base, a liquid caramel center, plus malted milk powder and mousse. The Maltesers AI Cakes combines a cookie and a cake and it's topped with Marmite-infused buttercream frosting to reflect top searched questions.
Bakers are being challenged to come up with their own creations as part of the #BakeAgainstTheMachine challenge.
While Google Cloud engineers created a machine learning model to combine insights from Google Search Trends and hundreds of existing recipes, Sawkins created Maltesers Entremets with a crunchy base, a liquid caramel center, plus malted milk powder and mousse. The Maltesers AI Cakes combines a cookie and a cake and it's topped with Marmite-infused buttercream frosting to reflect top searched questions.
Bakers are being challenged to come up with their own creations as part of the #BakeAgainstTheMachine challenge.
Trend Themes
1. AI-generated Recipes - The integration of AI and machine learning into recipe creation will drastically change the culinary industry, allowing for more personalized and innovative recipes.
2. Data-driven Recipe Development - The use of data and insights from search trends and existing recipes will optimize recipe creation and provide unique and inventive flavor combinations.
3. Baking Challenges - Social media challenges like #BakeAgainstTheMachine will encourage amateur and professional bakers to push the boundaries of traditional baking with innovative ingredients and techniques.
Industry Implications
1. Culinary Industry - AI-generated recipes and data-driven recipe development will disrupt the culinary industry and provide opportunities for businesses to create personalized food products.
2. Tech Industry - The integration of AI and machine learning into the culinary industry represents a disruptive innovation opportunity for tech companies to develop new tools and software solutions for recipe creation.
3. Social Media Industry - Challenges like #BakeAgainstTheMachine present opportunities for the social media industry to engage with users and promote creativity among amateur and professional bakers.
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