Pieology, a California-based pizza maker known for its innovative recipes and flavors, has partnered with food influencer network Foodbeast to launch the 'LTO Western BBQ Pizza.'
Starting on October 12, Pieology customers will be able to purchase the limited-time pizza offering, which boasts a delicious ranch and BBQ base topped with melted mozzarella, bacon, meatballs, crispy French’s fried onions, and drizzled BBQ sauce. While Pieology is the one responsible for chefing up the innovative recipe, Foodbeast will be the one promoting it across all its social channels.
The new 'LTO Western BBQ Pizza' will be available at all Pieology locations throughout the United States. In addition, to celebrate its launch, the company will be giving away free pizzas to winners via Instagram.
Image Credit: Pieology
What's Driving This Trend
- Artisanal Pizza Trends
- The rise of artisanal pizza options offers opportunities for food companies to partner with influencers and create unique flavor profiles.
- Social Media Marketing Trends
- Partnering with social media influencers to promote limited-time menu items offers restaurants potential for increased reach and sales.
- Limited-time Offerings Trend
- Offering limited-time menu items allows companies to test innovative flavor combinations and cater to consumer demand for exclusive experiences.
Who This Affects Most
- Food Industry
- The food industry can create unique and innovative pizza options to cater to consumers' changing tastes and preferences.
- Social Media Industry
- Social media companies can provide the infrastructure for food companies to partner with influencers and reach a wider audience.
- Restaurant Industry
- The restaurant industry can benefit from offering limited-time menu items to entice customers and create new, exclusive experiences.
