The new Smashburger coffee drink menu has been unveiled by the brand as a collaboration offering created in partnership with The Coffee Bean & Tea Leaf that's packed with premium caffeinated concoctions.
The menu includes Coffee Shakes, Cold Brew and the Vanilla Cold Brew Latte, which are priced starting at $3.49 for patrons to pick up when seeking out an alternative way to up their energy throughout the day. Each of the drinks feature a base of The Coffee Bean & Tea Leaf's Cold Brew Coffee to ensure the utmost attention to high-quality flavor.
The Smashburger coffee drink menu has been announced alongside the new National Coffee Milkshake Day that will see Coffee Shakes available for just $3 each on Sunday, July 26, 2020 at participating locations.
Image Credit: Smashburger
What's Driving This Trend
- Collaborative Menu Offerings
- The partnership between Smashburger and The Coffee Bean & Tea Leaf demonstrates the trend of brands joining forces to create unique menu items.
- Coffee-based Concoctions
- The introduction of Coffee Shakes, Cold Brew, and Vanilla Cold Brew Latte reflects a trend of coffee-based beverages gaining popularity and diversifying.
- Promotion of Coffee Events
- The announcement of National Coffee Milkshake Day highlights the trend of brands creating special events to boost engagement and drive traffic to their locations.
Who This Affects Most
- Fast Food
- The partnership between Smashburger and The Coffee Bean & Tea Leaf presents a disruptive innovation opportunity to expand the coffee offerings in the fast food industry.
- Coffee Retail
- The collaboration between Smashburger and The Coffee Bean & Tea Leaf opens up opportunities for coffee retailers to partner with food establishments and create unique menu items.
- QSR (quick Service Restaurants)
- QSRs can capitalize on the trend of coffee-based concoctions by offering innovative coffee drinks to attract customers seeking alternative energy options.
