The Ice Break coffee with Bundaberg Rum is a rum-spiced cold coffee drink created in collaboration between the two brands to offer consumers a flavorful alternative to existing prepackaged java products on the market. The drink features the flavor of the namesake spiced rum, but contains just 0.3% ABV to make it a suitable product that is suitable for passive consumption. The drink is likely to be a hit amongst consumers seeking out a new take on prepackaged coffee drinks that will boost energy with a premium flavor.
Asembl Managing Director Justin Watson spoke on the new Ice Break coffee with Bundaberg Rum saying, "Last year’s launch of our first partnership between Diageo’s Bundaberg Rum and Ice Break was an incredible success in Bundaberg Rum’s home state, Queensland. So popular was the range that we have continued our strategic licensing roll-out for the brand with this second product launch of Spiced which will see it available nationwide in petrol and convenience outlets as well as Coles and Woolworths supermarkets."