The Ice Break Coffee with Bundaberg Rum is Spiced and Flavorful
Michael Hemsworth — October 28, 2020 — Marketing
References: parmalatprofessional & foodbev
The Ice Break coffee with Bundaberg Rum is a rum-spiced cold coffee drink created in collaboration between the two brands to offer consumers a flavorful alternative to existing prepackaged java products on the market. The drink features the flavor of the namesake spiced rum, but contains just 0.3% ABV to make it a suitable product that is suitable for passive consumption. The drink is likely to be a hit amongst consumers seeking out a new take on prepackaged coffee drinks that will boost energy with a premium flavor.
Asembl Managing Director Justin Watson spoke on the new Ice Break coffee with Bundaberg Rum saying, "Last year’s launch of our first partnership between Diageo’s Bundaberg Rum and Ice Break was an incredible success in Bundaberg Rum’s home state, Queensland. So popular was the range that we have continued our strategic licensing roll-out for the brand with this second product launch of Spiced which will see it available nationwide in petrol and convenience outlets as well as Coles and Woolworths supermarkets."
Asembl Managing Director Justin Watson spoke on the new Ice Break coffee with Bundaberg Rum saying, "Last year’s launch of our first partnership between Diageo’s Bundaberg Rum and Ice Break was an incredible success in Bundaberg Rum’s home state, Queensland. So popular was the range that we have continued our strategic licensing roll-out for the brand with this second product launch of Spiced which will see it available nationwide in petrol and convenience outlets as well as Coles and Woolworths supermarkets."
Trend Themes
1. Premium Cold Coffee Drinks - The rise of rum-infused iced coffees presents an opportunity for companies to tap into the demand for premium, flavorful alternatives to existing prepackaged coffee products.
2. Creative Flavor Collaborations - Collaborations between coffee and alcohol brands, such as the Ice Break coffee with Bundaberg Rum, offer a disruptive innovation opportunity to create unique, spiced cold coffee drinks that appeal to adventurous consumers.
3. Low-abv Beverages - The development of rum-spiced cold coffee drinks with low alcohol content, like the Ice Break coffee with 0.3% ABV, caters to the growing consumer interest in low-alcohol options for passive consumption.
Industry Implications
1. Beverage - The beverage industry can explore opportunities to introduce innovative rum-infused coffee drinks to meet the demand for premium, flavorful alternatives to traditional coffee products.
2. Alcohol - Alcohol companies can leverage partnerships with coffee brands to create unique, spiced cold coffee drinks that offer a twist on traditional alcoholic beverages.
3. Retail - Retailers, particularly petrol and convenience outlets, as well as supermarkets, can capitalize on the popularity of rum-infused iced coffees by stocking these products and catering to consumer demand for innovative, flavorful beverages.
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