Nestlé Toll House has your spring snack needs covered with two tasty new treats: Spring Easter Basket Morsels & More and Strawberries & Cream Flavored Morsels & More.
If you're unfamiliar with Nestlé's baking products, morsels are essentially chocolate chips. While morsels are generally designed for baking, Nestlé's new mixes are purely for snacking. The new Nestlé Toll House Strawberries & Cream Flavored Morsels & More snack mix combines white chocolate morsels with graham cracker pieces and strawberry-flavored chunks. On the other hand, Nestlé Toll House Spring Easter Basket Morsels & More mix pairs peanut butter-flavored morsels with colorful egg candies and salty pretzel sticks.
Both snack mixes come in 8-oz bags and can be found at retailers now.
Image Credit: Nestlé
What's Driving This Trend
- Spring Snack Mixes
- The rise of themed snack mixes presents an opportunity for companies to explore innovative flavor combinations and packaging designs that tap into seasonal or holiday themes.
- Savory-sweet Combinations
- Merging sweet and savory ingredients, such as salty pretzels and sweet chocolate chips, can create irresistible snacking options that cater to consumers' evolving palates.
- Alternative Uses for Baking Products
- Capitalizing on familiar baking ingredients like chocolate chips to create snack mixes that can be enjoyed in different ways opens the door to new revenue streams and product lines for baking brands.
Who This Affects Most
- Baking
- Baking companies can explore new, unconventional ways to use baking ingredients to create unique snacking products.
- Packaged Foods
- The popularity of snacking presents an opportunity for packaged food companies to diversify their product offerings with themed snack mixes that appeal to consumers' tastes and preferences.
- Seasonal/holiday Products
- Creating seasonal or holiday-themed snack mixes can help companies tap into consumer demand for themed products and increase sales during peak seasons.
