Bumble's 2020 ad spot tapped Helena Bonham Carter to deliver a humorous and highly relatable message about dating. The ad opens with Bonham Carter lounging on a chair, warning the viewer that with the holidays approaching, they should prepare themselves for the dreaded love life-related questions.
The ad functioned as a year-end wrap up, walking the viewer through some of the common scenes from dating throughout a pandemic. Park walks, socially distant dinner dates, masks, elbow bumps, video calls, and a lack of conversation are all some of the images flashed across the screen. At the end of the ad, Bonham Carter reminds the viewer that this year has been hard, but anything can happen now that the world is spinning on a new axis.
Image Credit: Bumble / The Brooklyn Brothers