Most are familiar with the phrase "a match made in heaven" but the latest ad from Match.com re-images that phrase by offering a glimpse into what a "match from hell" might look like.
Building on that saying, the ad makes the argument that a match from hell is still a match. The ad follows Satan on his love journey as he matches on a dating app with someone on a dating app who quickly reveals she goes by the name '2020' -- naturally, the pair hit it off. Set to a re-recording of Taylor Swift's 'Love Story' the humorous and highly relatable ad entertains while reminding the viewer that that everyone has a perfect match out there.
Image Credit: Twitter
What's Driving This Trend
- Humorous Advertisements
- Opportunity to create funny and relatable ads that entertain while promoting products or services.
- Non-traditional Juxtaposition
- Opportunity to pair unlikely elements together to create unexpected and attention-grabbing content.
- Creative Brand Storytelling
- Opportunity to tell brand stories through unique and captivating narratives that resonate with the audience.
Who This Affects Most
- Advertising
- Opportunity for advertising agencies to develop innovative ad campaigns that stand out and capture viewers' attention.
- Entertainment
- Opportunity to create humorous and entertaining content that engages and resonates with audiences.
- Music
- Opportunity for musicians and music producers to create re-recordings or remixes for brand campaigns, enhancing the brand storytelling.
