Following the success of its 'Electric Tropica' series, Kanro Puré has just brought back its classic lemon flavor for its new Pikachu Gummies series.
The new Pikachu Gummies series sees Puré’s original lemon flavor transformed into the shape of miniature Pikachu characters. There are eight collectible versions of the packaging, and each features a different black and yellow design. The series is also characterized by a contest that allows fans the chance to win an exclusive cushion or blanket designed to look just like the gummy packaging. To enter the contest, fans need to collect five gummy receipts to earn one entry. These receipts can be uploaded to the company’s LINE account.
The Pikachu Gummies series is currently available from Japanese 7-Eleven locations.
Image Credit: Kanro Inc.
What Makes This Trend Stand Out
- Anime-themed Food Products
- Opportunity to create more food products inspired by popular anime characters and shows.
- Collectible Packaging and Contests
- Creating collectible packaging and hosting contests allows for increased customer engagement and brand loyalty.
- Creative Flavors
- Experiment with unique flavors to attract niche audiences and stand out in a crowded market.
Sectors Adopting This
- Food and Beverage Manufacturing
- Innovative food and beverage manufacturers can capitalize on the anime fandom to create a new market of themed products.
- Marketing and Advertising
- Opportunities for advertising agencies to create specialized campaigns targeted to anime fans and create engaging content surrounding these products.
- Entertainment Merchandising
- Opportunities for licensing and merchandising companies to work with anime production companies to create marketing opportunities like contests, collectibles, and unique packaging.
